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In the first week of the rainy July, the game area of ​​station B became lively due to the return of director Ao.

On July 7, under the attention of many people, Director Ao opened his first live broadcast after his return, but the content of the live broadcast was a bit surprising. In the first half of the time, he did not appear in the picture, nor did he excel at the stand-alone game, replaced by a 113-minute live broadcast of “Glory of the King”.

In the big wave of anticipating the return of Director Ao, some people couldn’t help but ask: “Why not play a stand-alone game?” At the same time, some harsh words such as “just money” also appeared in the message area of ​​the live broadcast. A bit of shadow casts on the first show of the head UP’s return.

As early as October last year, the director Ao suffered a serious man-made crisis because he released a chap video that preached the game “The Journey to the West”, some players accused the director Ao of promoting too much , Exaggerated. In the end, he had to end with his apology.

In the opinion of some fans of station B, even if Mr. Ao, who lost his “first heart”, returned, it would not make them too excited. In the previous battle between Station B and the head of the watermelon video, he first resolutely left, and chose to return after the watermelon video hit the wall.

In the face of the price tag of 40 million yuan spread over the past five years, Factory Director Ao claimed that it was “(B station) platform gave support to a good atmosphere and feedback based on common values” before he made the decision to return. But this statement did not really convince the outside world.

“Station B has been transforming all the time. The food area, music area, knowledge area, etc. that appeared later attracted many audiences, and the game area will feel that some users and traffic have been separated. The return of the director Ao is a good thing. , He can attract a large number of viewers to come back, can make this piece of cake in the game area bigger and bigger. Although he also has some controversies. “The same is the main UP player Yao Jie (pseudonym) from the station B game area is accepting the digital entertainment dream factory Said during the interview.

For Factory Director Ao, the word-of-mouth of different past may evolve into a severe test in the future. Director Ao mayA reset of human settings is required, but previously it has publicly stated on Weibo: “We don’t want human settings, the times have changed, and only those with defects can follow the trend,” “just money”, “amateur” and “love to create controversy”. It was the person he wanted to have. This goal may face huge difficulties and challenges.

Survival and lunch of the UP master in the game area

Under the situation that the competition for the traffic related to the watermelon video at station B is intensifying, the head Up masters have undoubtedly become the sweets.

Yao Jie, with hundreds of thousands of followers, has not yet been among the creators of the head video, but it does not prevent him from becoming a well-known UP owner of the B game area. “Director Ao has been regarded as the label of the game circle. With his influence in the circle for so many years, I feel that the news that Station B has spent 40 million to sign back the director Ao has certain credibility.”

All along, the creator’s behavior against the original intentions and the bad money was criticized, and the director Ao’s “repeated jump” gradually to some extent dispelled the fans’ favor with him.

Yao Jie, who is the master of Up, has his own opinion on this matter: “Plant Director Ao also needs a platform such as Station B. It can be seen from the decline in the popularity of the video of the watermelon he stationed in last year. It is still the soil problem of creation. , This piece of soil at Station B can hatch things needed for creation, which may be the reason for his return.”

Although there are many excellent creators on the watermelon video, there are very few features that are very distinctive and consistent with the tonality of the watermelon video. The outside world can often hear the news of the well-known Up host of Station B, but rarely hear about creators who started from scratch in the watermelon video.

For a long time, the B station has formed a set of interaction and feedback systems including barrage, comments, likes, coins, and charging, which has a promoting effect for creators. More and more subdivided channels and partitions have increased The choice of different creators.

The watermelon video is much inferior to the B station in the community atmosphere. The lack of interactive components cannot give the creator even feedback, so it is difficult for the creator to resonate with the audience.

“I haven’t received any news of commercial cooperation in the watermelon video, but I was often contacted by some advertisers at station B, which is also based onMeasured by the number of fans, generally 100,000 to 200,000 can receive some commercials. The more fans, the more they will receive. “According to Yaojie, different districts have different standards. The ghost and animal district, living district and game district will determine the commercial value of the main Up based on the number of personal video clicks.

However, according to the report from the competition, the main quote form for the TOP 5 game UP at station B is: TOP 1 old tomato 742,000 yuan; TOP 2 Ao plant director 597,800 yuan; TOP 3 a fantasy king 250,000 yuan (2019); penetration The amount of C Jun was 528,800 yuan; Xiaoyao San people was 308,000 yuan.

However, these 6-digit advertising costs only belong to the head Up of the B station. The survival status of the creators below the head is not optimistic. They have long been insisting on “power generation for love”.

In the fertile soil of Station B, “Chafan” is one of the main survival rules of Up. “Director Ao does have some controversy, but as the owner of Up, I feel that in order to survive, sometimes I have to do that.”

Open station B, and now you can often see the business contact information they left on the main page of Up. This has become the norm in Up main who already has a considerable number of fans.

When the mcn organization throws an olive branch to provide more opportunities for dinner, the Up masters insert advertisements through humorous narratives so as not to affect the viewing experience of fans, which is acceptable to fans. But the key is the balance of advertising quality and quantity.

The main group of Up continues to grow with Station B. Although they have been struggling up and down on the road of creation, they are now more and more important for the market due to the intervention of capital. In the future, many Up masters may be eliminated, and many newcomers will join the ranks of Up masters, but the problem of luck will always follow.

Which is better between Station B and the watermelon video?

Like the original intention of most Up masters, Yao Jie was attracted by the good community atmosphere of Station B in 2014, and produced the first game commentary video according to his hobby, thus starting a long career as an Up master.

“In the beginning, I thought that station B was a very fun place. I was also good at the game, so I continued to do it as a hobby.”

At that time, Factory Director Ao was still active on Youku, and Station B was still an active community with a small crowd.