The more street shooting, the more money you make!
Editor’s note: This article comes from the WeChat public account “Shili Village” (ID:shilipxl), author Tianyazhu In Shili Village.
Every time you turn on Douyin and brush your hands quickly, you can see a group of sexy ladies wearing splits, running, dancing, coquettish, and shy smiles.
For such works, the soil is called the group demons and the street is a bit trendy, and it is called street shooting.
Some people will silently like it when they see it, some people will think it is a group of XX.
Some people will ask, can you make money by walking around and posing every day?
So, today the village chief will chat with everyone. How do these seemingly boring street shots make money?
Street shooting is called Street Snap in English. It originated in Europe and the United States. In the early days, it was mainly fashion magazines to capture fashion elements from the street.
Later, a group of street shooting enthusiasts gradually emerged. When they saw anything nice, fun, fresh and fashionable on the street, they would immediately shoot it and share it.
Street shooting is originally about natural, ordinary, unconscious being caught by some wonderful fashion moments, especially in the aspect of wearing, it will focus on shooting the details and collocation of the photographer’s clothes.
But in China, it has completely changed.
There are few photographers and websites that are really doing street photography.
It is precisely because of the popularity of short videos that a group of photographers and institutions have followed suit.
Of course the purpose is to make money.
There are currently three places regarded by the industry as street photography resorts. One is Sanlitun in Beijing, the other is Taikoo Li in Chengdu, and the third is Lake Intime in Hangzhou (mainly near the West Lake Scenic Area).
Street shooting seems ordinary. In fact, there are still many interests in this chain. Naturally, each side makes money in different ways.
01Shopping mall: if you can’t leave, you will be charged
Xiao Li is the security guard of a shopping mall, and was placed outside the mall in April last year to take charge of order management.
Originally I thought it was a beautiful difference, because occasionally I could still look at the tall and tall Miss Douyin.
But I never thought that the team for street photography would come to 7 or 8 groups a day.
From 10:00 in the morning until 4 or 5 in the afternoon, sometimes even the team came to shoot at night.
Just persuaded to leave, there will be soonThe man came back again.
Later, the mall simply charges directly. To come to shoot a video, you must first apply for a shooting permit.
At the beginning, I thought that this would make some teams retreat, but I never thought that I would only issue 8 shooting permits per day, in short supply.
One license went from 100 yuan to 500 yuan all the way, and the parking fee in the mall was 150 a day, and they didn’t care.
02Model: earn up to 50,000 a month
The most important thing for street shooting in Douyin is to have a beautiful young lady.
Can be pure and cute, can be plump and sexy. But there is a prerequisite standard is fair skin, beautiful appearance, long legs.
Lily is an amoy girl and has been dealing with a street photographer.
Since last year, she has invited street shots almost every day, and even two months apart from the work of Taobao, the spare time is all inclusive.
The fees range from 500-1000 yuan/hour, and the most one month, earning 50,000 yuan by street shooting.
Sometimes it is easier, just charge 500 yuan for a piece of clothing, and you can get it after the money is taken.
03There are at least 200 teams like Hangzhou,Easily earn 300,000 a video
At present, the most important role in street photography is the photography team.
Most of them used to shoot Taobao products, and there are also many girls who are in the hands of them, and resources related to art schools.
For these owners, there are many ways to earn income by street shooting, but mainly rely on video to bring goods.
a. Personal Street Shooting Business
There are so many orders for this business every month, but generally those who have such a desire are those young ladies who are Internet celebrities at first sight.
It’s just because of the shooting level of the account owner and the exposure brought by the account fans, they are generally not bad.
Cooperate with the show, they are willing to pay their own money.
As little as 3, 5000, as much as 1,200,000, all girls are willing.
The purpose is to show a mirror and enjoy the feeling of being exposed by millions of accounts.
b. Internet celebrity artist exposure
There are also some MCN organizations, some of their little value anchors, when there is no traffic at the beginning, they also hope to rely on these street beats to bring popularity.
But this kind of livelihood depends on luck. Sometimes we take 5 or 6 photos a week, and sometimes we can’t wait for a single order for half a month.
c. Carrying of clothing products
Selling clothes is the biggest source of monetization for street shooting products, but they generally don’t sell their own goods.
Generally, the merchants come to talk about the cooperation, the general cost is three parts of the shooting fee + model fee + sales commission, usually the sales commission is 20%.
After the order is taken, it is generally guaranteed to be posted on two accounts with traffic. If the effect is good, it will be posted on other accounts.
Generally such a team, ranging from 3 or 4 street time signatures to more than a dozen street time signatures.
Because you usually shoot a day of video material, you can edit more than 100 short content of 10s-20s after you go back.
According to their experience, if the shooting + copywriting + publishing operation is proper, it can bring millions of sales to a product or store in a short period of time, so it is easy to earn 2300,000.
Of course, not every time you can bring goods, but the volume is a miracle, as long as there is a video fire.
04 Merchant: Increase the price by 25% and sell out of stock.
For merchants, as long as the cost of trial and error is low, you can play.
The benefits of street shooting are much lower than those of live streaming.
Because of the sharing with the street shooting team, in addition to the basic shooting costs, the rest depends on how much can be sold.
There is a street shooting team in Hangzhou with 20 street time signatures. He once helped a merchant promote a floral dress and sold 10,000 pieces a month.
Later, the price was increased by 25%, and it was sold out, even the boss felt incredible.
Because it was placed in the store before, no one cares.
However, in the street shooting, it seems to be the display of clothing, shoes and bags. There are certain restrictions on the type of goods.
T-shirts, skirts, and jeans are generally easier to sell, but coats, high heels, sweaters, etc. vary from person to person.
05Street shooting platform: collect some IQ tax
Finally, let’s talk about street shooting platforms. The content of these platforms is much larger than that of vibrato and quick hands. Of course, the main target customers are middle-aged and elderly people or bachelors.
Routine is simple. Let’s talk to you guys. Similar video routines are said to have several video sites. They earn at least 10 million a year, and the ban is endless.
The general process is this. The operator builds a website or mobile terminal page, and then leads the channel through Weibo, blog, video, public account and other channels.
Attracting those boys who are interested in street shooting, there must be some large-scale content, and finally the fee.
Some charges are endless pits, tricking you into recharging time and time again.
Some are true charges, and they charge tens or hundreds of dollars a year.
Some content comes from web crawling, and some content comes from folk wild photographers.
It’s a street-shot old mage who is vomiting among the population, a group of 4, 50-year-old uncles, carrying long guns and short guns.
They rely on these to contribute to the platform, and get the bonus points from which the users watch.
In short, you can rest assured that someone will always pay.
The last thing I want to say is that the street shooting business seems simple, but the threshold is actually quite high.
It can be said that it was born specifically for the photography team. It can’t be moved to a large countertop, which is enough for some small teams.
But the future is uncertain, at least on the big platform, in case it will be blocked by the current limit, it is very likely.