“You need to verify your age before you can complete the purchase”-this is a sentence that many Yueke shop owners repeat to customers the most every day.
As e-cigarette offline control becomes increasingly strict, e-cigarette manufacturers also continue to strengthen the reliability of their offline channel system to prevent minors from contacting or purchasing To e-cigarette products.
On July 17th, in a Beijing specialty store, RELX Yueke held a “Remobilization Conference for Ten Thousand Storekeepers to Guard Minors” through live broadcast, and called again Offline stores deepened the implementation of the “Notice on Further Protecting Minors from Electronic Cigarettes” (hereinafter referred to as “Notice”), and cooperated with the “special inspection action on the electronic cigarette market” launched by various regions.
More than 20,000 RELX store owners, including specialty stores, in-store stores, and authorized retail outlets, participated in this mobilization conference through video conferences. During the live broadcast, from the perspective of corporate values, store operation, policy interpretation, legal consultation, technical support, etc., the Yueke team called on the store owner not to sell e-cigarettes to minors and not to use e-cigarettes in front of minors.
Wang Ying, founder and CEO of RELX, is on the live broadcast
At present, through the establishment of the “3C Management Specification of Yueke Store” and the upgrade of the Sunflower System, RELX Yueke has formed a comprehensive guarantee from technology to strategy Measures can ensure the strict implementation of the “Notice” to avoid selling to minors to the greatest extent.
Recently, the “Special Inspection Action for the Electronic Cigarette Market” carried out by various regions is a staged summary of the “Notice”. According to recent observations, the measures taken by Yueke offline e-cigarette storefronts to protect minors are constantly improving. Consumers need to verify their age before they can further purchase behaviors.
“The purpose of the special inspection is to protect the physical and mental health of minors and continue to promote the industryHigh-quality development, which is consistent with the values that RELX Yueke has always adhered to,” said Wang Ying, founder and CEO of RELX Yueke. “We strongly feel that with the unified policy requirements and guidance, coupled with the continuous efforts of everyone in the industry As a result, the entire society will better implement the social responsibility of keeping minors away from e-cigarettes. “
It has been previously reported that since the beginning of its establishment, RELX has launched the “Guardian Program” and made it clear that “opposing the sale of e-cigarettes to minors is against, The idea of using e-cigarettes in front of minors.
On November 1, 2019, after the State Tobacco Monopoly Administration and the State Administration of Market Supervision and Administration issued the Notice on Further Protecting Minors from Electronic Cigarettes , RELX Yueke shut down all online sales channels for the first time, and began to use intelligent means to prevent minors from purchasing e-cigarette products. In December 2019, the minor’s intelligent protection system-Xiangyanghua System was launched offline. .
Yue carved Sunflower system can realize the three-level “name-certificate number-face” age verification, preventing minors from purchasing
It is understood that the biggest highlight of the system is the use of AI intelligence, face recognition and other technologies to realize the three stages of “name—document number—face” during the purchase process Age check can help shop owners to check the age of consumers entering the store conveniently.
Through the “one store, one code” method, the Sunflower system version 2.0 has 100% coverage of RELX Yueke’s over 3,000 stores in the country to prevent minors from buying electronics smoke. In May 2020, the Sunflower system iterated to version 2.0, consumers can complete the age verification through the smartphone, no longer subject to venue restrictions. ,
The store operation stage, the “Yueke Store 3C Management Regulations” pointed out that once the store violates the “Notice” and sells products to minors in violation of the rules, the deposit will be deducted. If the circumstances are serious, the cooperation will be stopped directly and the penalty will be given for closing the store. “These stringent requirements are to help all shop owners achieve business compliance.” RELX Yue Ke Jiang Long, co-founder and head of business in China, said, “At the same time, the landing of the “Announcement” has also promoted the upgrade of the Guardian program and prompted it to cover all the sales systems of Yueke.”
It is worth mentioning that technology plays an important role in the landing of RELX’s “Guardian Project”. When logging in to RELX ME App, users must pass the authentication of the smart age-checking system; on the product side, the smart electronic cigarette product Yue Ke Ling Point also has a smart child lock function, users can cut off the power through the RELX ME APP with one key to prevent unauthorized Used by adults.
At the end of the live broadcast event, the Yueke team and the ten thousand shopkeepers left behind the promise of “beautiful soul, practice at all times”
RELX said that within six months of the announcement, the independent audit team formed by the company has cooperated with local regulatory requirements many times, organized store owner training, promoted the contents of the notice, and secretly visited stores more than 3,000 times. Up to now, more than 20 illegal shops have been given a penalty deduction penalty, and three illegal shops have been closed. In order to cooperate with the “Special Inspection Action for the Electronic Cigarette Market”, the independent inspection team will also begin work in the near future through proactive inspections and acceptance of reports. “Guardian Project” behavior.
Wang Ying said: “The law is the bottom line of morality, and there are goodwill and fairness above the bottom line. Only meIn order to protect the minors, we must persist in our long-term commitment to win respect, trust, and consumer recognition. “