After the hustle and bustle, return to the essence of business.

Editor’s note: This article is from the WeChat public account” Tech planet “(ID: tech618) , author: Jianing Yu.

On July 10, Luo Yonghao started live broadcasting on Douyin for 100 days.

On the same day, it was also reported that he was going to enter the talk show, which was later confirmed by him. Correspondingly, it is his performance of live broadcast, which has already faded from the halo of his debut. In the “Live e-commerce anchors TOP50 list for June” released by WeMedia, anchor Luo Yonghao only ranked 47th.

Because Most of Douyin’s live streaming GMVs are concentrated in the hands of a few celebrities such as Luo Yonghao. When Lao Luo began to sell live streaming products, for Douyin, which has just established an e-commerce department in June, live streaming is the best choice. The road has added many unknowns.

In April this year, Luo Yonghao, the first-generation internet celebrity, announced in a high-profile manner that he would be stationed in Douyin. After starting his career as a live streaming product, star big V entrepreneurs came to the live broadcast room. At the same time that Luo Yonghao released the live broadcast debut report of more than 100 million yuan, the advertising marketing value of the live broadcast has also been “misunderstood” enlarged.

Luo Yonghao also seems to have become a model for the big Vs, that is, the first show must have a great record. However, if you do not regard the live broadcast as a marketing event, but focus on its long-term value and industry influence, the first show record It seems less important.

Successfully tested the water in Luo Yonghao’s first battle