It will exceed 30 billion yuan.
How far is retaliatory viewing?
The long-awaited formal resumption of work has delighted film practitioners. In the group chats they gather, thousands of messages are generated every day.
A few days ago, a director of Zhuhai Studios asked: “Do you have any plans for resuming work? How much do you expect to get at the box office in August?” The person below sent a helpless expression and replied: “August film No files are set, how do you predict?”
The opening of the theater is just a difficult first step. There are still many conditions to usher in retaliatory consumption and ultimately achieve profitability.
What affects the performance of attendance most today is that there is not yet a hot movie that attracts consumers to the theater. According to data from the China Telecom Office, on the first day of the resumption of work, the new film “The First Parting” led the box office with 1.52 million, and the re-screening of the old film “Manslaughter” received nearly 600,000 box office.
The “Manslaughter”, “Dream Quest”, and “Wolf Warriors 2” that are currently in theaters are all good at the box office, but they are already old films, while the new film “The First Parting” is A niche literary film. Both have very limited box office driving capabilities.
It’s not that August’s films have not been finalized, but there are too few new films. There are two new films with small and medium cost, “Buckwheat Going Crazy” and “I’m Waiting for You at the End of Time”. Prior to this, both films were scheduled to be released on February 14 and later withdrawn due to the epidemic. Now the release time is selected on August 25, hitting the box office of Qixi Festival.
The movie that is currently being screened, the source of which is to find tickets
Compared with the lively scene of the summer vacation in the past, many practitioners are at a disadvantage. The theater is in urgent need of a new film that can trigger “retaliatory” consumption. “The First Parting” producer Wu Feiyue once said: “Many theaters have expressed their concerns to us: If there are no new films and audiences are scarce, the theaters after resumption of business may face greater operating pressure.”
However, theater practitioners most hope that new products for the Lunar New Year despite the set-up. “I look forward to the film party being able to give a boost to a powerful film. Customers have too much expectations for the Lunar New Year film.” A studio employee shouted in a related group chat.
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