Who can say that “Li Jiaqi” and “Via” in the virtual live broadcast world will not be born?
Editor’s note: This article is from the WeChat public account “Time Interest Research Institute” (ID: SocialTouch2020) , The author Han Yi.
Dear marketers, if you don’t understand the meaning of “I’m split”, “person in the middle”, “VTB”, “Vup”, and “BML”, then you must finish reading this article, strange Knowledge has increased again!
At 7pm on July 9, an up master named “Nanako Nanako” officially debuted at Station B as a Vup. B did not do too much “spoiler” before standing here, but Mr. Cai Ming’s unique voice quickly “exposed” himself in the live broadcast, and all the users who watched the live broadcast were also excited about the barrage. There was a series of “fear” and “I cracked”……
Ps. “I cracked” is an internet buzzword, meaning similar to my mentality collapsed or I exploded. “Fear” does not mean “fear” in the barrage culture of Station B, but rather bewildered by content that is too funny, ghosts, etc.
With the high recognizability of Cai Ming’s voice and the huge contrast of Nanako’s image, the live broadcast really “exploded”. 25 minutes after the broadcast started, “Nanako Nanako” quickly reached the top of the live broadcast popularity list at station B, achieving the “Hundred Ships” achievement, and the popularity value of the live broadcast room exceeded 6 million. The topic #蔡明 菜菜子# has been on Weibo’s hot search, with 120 million views. Under this slightly incredible cross-border and cross-dimensional linkage, the concept of Vup has also followed the circle.
Ps. People outside the circle may not understand the “Hundred Ships”. During the live broadcast at station B, the audience can get a variety of privileges after boarding the ship. The price ranges from 198 to 19998. The “Hundred Ships” is a threshold. Interesting and unofficial point of view, Nanako may be the anchor who can achieve the “Hundred Ships” achievement at station B the fastest.
What is Vup? Where did it develop?
Vup originally originated from the concept of “virtual idols”. In a broad sense, it refers to virtual images that are produced by humans through painting, animation, CG and other forms, and perform idol activities in virtual scenes such as the Internet or in the real world. It first appeared in ACG works in Japan, and later developed more forms with the development of technology, such as on video websitesHis Vup is also breaking the circle in different forms. At the same time when Nanako debuted, the top-tier Vup Lingyuan under Station B sang a song with Microsoft Xiaoice, Baidu Xiaodu, Xiaomi Xiaoai, etc. at the World Artificial Intelligence Conference. Before that, Luo Tianyi also logged in “Fashion “Bazaar” entered the fashion circle, landed on Taobao live broadcast to enter the world of goods delivery.
Currently, the homogeneity of the live broadcast circle is serious. Vup is undoubtedly the forefront of the current two-dimensional market, and at the same time a market that will explode to a greater extent in the 5G era, connecting Z-dimensional users behind it. Doing a good job of Vup will not only strengthen ACG attributes and increase user stickiness, but also its most advantageous community atmosphere will be further strengthened for the B war.
Finally, @菜菜子Nanako is here, will Mr. Changjiang and Guo Dasang be far away? Who can say that “Li Jiaqi” and “Via” in the virtual live broadcast world will not be born?
Reference material: “Plus Vup, “Broken Circle” and “Fix Circle” Battle at Station B”; Behind Nanako’s Outcome: The Pioneer History of the Virtual Anchor at Station B”; “The first show has a popularity of 6 million, and the top virtual UP host “Nanako” at Station B turned out to be Cai Ming”
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