The title image is from IC Photo, this article is fromWeChat public account: Independence and Research Institute (ID: bouuxiangji) , author: fortune Diamond
Ten years ago, Hailan House became the top menswear brand in China with the phrase “men’s wardrobe”.
The advertisement of “Visit Hailan House Twice a Year” was broadcast in prime time on CCTV. Some people even went in and shop twice without buying clothes because of this nailed advertisement.
The brand image of Hailan Home has been in the hearts of the Chinese people since then. A well-regulated clothing chain store provides a place to buy clothes once and for all for men who want to buy clothes.
But this is the Hailan House who vowed to be a man’s wardrobe. His core competitiveness is actually horse raising.
If you go to Xinqiao Town, Jiangyin City, Jiangsu Province, the headquarters of Hailan House, you will definitely subvert your perception of this brand.
Hailan House Headquarters Gate
The headquarters of Hailan House in normal people’s imagination should be a boring modern skyscraper, with the big characters of Hailan House engraved on the top. The employees who come out of the building are all wearing Hailan House style clothes.
But the real situation is that the first time outsiders came to the headquarters of Hailan House, they mistakenly thought they had come to Europe.
It can be said that there is no domestic apparel brand’s headquarters that can compare with Hailan House.
The European classical aesthetics revealed by the headquarters of Hailan Group are incompatible with the impression given by this fast-moving clothing brand.
The arc-shaped corridors of the Vatican, the marble columns of Athens, the semicircular domes of Paris, and the essence of European architecture have all been reproduced on the Xinqiao by Hailan House. This building is located in a small town in Jiangyin City, Jiangsu Province.
Hailan’s home is not only a man’s wardrobe, but also captured female internet celebrities. The Internet celebrities on Xiaohongshu have long grasped this secret. They don’t need to go abroad, buy a ticket to southern Jiangsu, and take photos just like being in Europe.
The Pegasus Water City, which is next to the headquarters of Hailan House, is simply a European enclave built by Zhou Jianping in the Yangtze River Delta. The first reaction of visiting foreigners mistakenly thought they had come to Versailles.
And all these ideas come from Zhou Jianping, the founder of Hailan House. As a true love horse, Zhou Jianping has collected more than 400 famous horses from 60 countries.
As the saying goes, a good horse is equipped with a good saddle. In order to contain these famous horses, he specializesA horse culture museum with an area of more than 30,000 square meters was built in the gate.
In the middle of the first floor of this building, there is a 400-ton pure bronze flying horse sculpture. Around the sculpture is the Famous Horse Pavilion.
A pure bronze flying horse sculpture created by artist Han Meilin
There, you can see rare horse breeds from all over the world up close, and these famous horses are a great asset. From the “noble pet” British Shetland pony to the “Equestrian Ballet” Spanish Andalusian horse, from the “Genius Dancer” Dutch Frisian horse to the “Invincible” German Hanoverian horse.
Some horses can be worth several brand new BMW 7 series cars, even the sweaty BMWs that have only been heard in historical allusions.