It’s “compliance” with the market
The ordering brother of Lucky Coffee has no sense of distance. I saw him enthusiastically asking customers whether they like more milk or sour? Then, according to the customer’s preference, recommend latte or fruit coffee.
The ordering brother will recommend according to customer preferences
Fruit coffee is rich in fruit flavor, mainly latte milk flavor, and the American style is sugared by default. In a sense, they are all “compliance” with the market and make coffee with wider acceptance.
For a long time, education on the Chinese coffee market has been the reason for many practitioners to “self-impress”.
But the logic of opening a store is to respect the market and consumers, not to educate others with a posture of “you don’t understand it if you think it tastes bad”.
Consumers are not elementary school students, who can afford to spend money on education.
Can the model succeed, there are two challenges next
“Coffee Equality” is Luckin’s slogan, and the goal is to make “every consumer can buy and afford good coffee”.
This is a popular and market-oriented road.
It now appears that Lucky Coffee is also doing similar things.
Next, whether the Lucky Coffee model can succeed, the first step depends on how quickly a single store can achieve profitability.
Lucky coffee is in line with the taste of the Chinese people + low prices that do not require decision-making, and a highly inclusive menu group. If the model of low prices + large numbers + stable repurchase can be used to polish the profit model of the store, ” Equality of coffee is possible.
The public can afford, drink, and get used to drinking
After polishing the single-store model, Lucky Coffee’s second challenge is whether it can quickly scale up across the country.