style=””>2. The principles of new media’s momentum
① One goal: to create explosive products by building momentum
What is an explosive product? For example, “Rush! Backwave” at Station B and “Seeing” at Kuaishou are all explosive products because they were maxed out in the Moments of Friends.
② Two kinds of consciousness: orientation consciousness and user consciousness
User awareness is to think about the problems and needs of users from the perspective of users. Orientation awareness is to lead users.
③ Two major technologies: creativity + technology
There are many tools for operating self-media, such as Xiaoying, Xiumi, H5 and many other professional technical software. Displaying content through creativity + technology can not only catch people’s attention, but also inspire people.
④ Three elements: creativity, emotion, and timing
In addition to being creative, selling points, and pain points, we also need to have touch points to build momentum from the media, which is to make everyone resonate. In addition, we must stimulate people’s emotions.
Two days ago, the “People’s Daily” posted a WeChat article with a description: A father took a baby on the bus, and a young man wanted to give him his seat, but the father said no, We will get off in a while. Because of the bumps of the car, the baby’s head easily touched the armrest, and the young man kept protecting the child’s head with his hands.
Netizens commented: This teenager’s hand is a warm hand. This kind of report incorporates emotions, makes people feel particularly warm, and conveys positive energy.
In addition, timing is also important. For example, if you set up a street stall, it turns out that if you go out to set up a street stall, the traffic police will catch it, and the city management will also catch it. You see now, the city management is calling people to come out and set up street stalls.
Finally, to borrow a word from the country’s top leader: happiness is the result of struggle. Let us build employee happiness and cohesion through corporate culture.
Thank you for listening!
*The article is the author’s independent point of view and does not represent the standpoint of Noteman.
Note: Note: Note: As a partner, the organizer and the speaker have reviewed and authorized the release.