This article is from WeChat official account:IT Times (ID: vittimes), author: Pan Shaoying (Sun Pengfei contributed to this), editor: kicked sister, the original standardTitle: “Goodbye Trump! TikTok is hiring 1700 jobs in the UK. The title picture comes from: Facebook/@TikTok

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  1. The overseas version of TikTok has long become a “net celebrity” among young Americans. According to a survey, more than 60% of American teenagers are using TikTok. When an entertainment social software attracted “special attention” from the US political circles, the taste changed.

  2. The progress of the U.S.’s ban on TikTok: “The Takeover” Microsoft took the C position. President Trump first opposed the Microsoft family to take over, and then demanded that it be sold to US companies before September 15, or it would be forced to close. With the green light in the UK, TikTok plans to set up its headquarters in London.

  3. India, the world’s largest market, has not yet unblocked TikTok, and the second largest market in the United States has been banned again. TikTok is irrevocable. Why is it home?

However, on July 31st, U.S. President Trump opposed the agreement that a U.S. company would acquire TikTok and continue to operate in the U.S. As a result, the acquisition negotiations between Microsoft and TikTok’s parent company ByteDance stalled.

Source: Wall Street Journal

The 180-degree plot reversal happened continuously on TikTok. The latest news is that Microsoft will continue to take over, and ByteDance is also seeking various possibilities.

And Trump spoke again on the 3rd: TikTok must be sold to the United States before September 15, otherwiseThe door must be closed, and a considerable part of the money must be handed over to the U.S. Treasury Department, “because we made this transaction possible”.

Source: New York Times

Is this asking for “agent fees”?

I don’t know what the future is, some countries have already waved to TikTok. The British “Sun” announced on August 2 local time that the British government gave the “green light” for TikTok to establish its headquarters in London.

Picture source: The Sun

A few hours later, Bytedance also issued an official response, that it was indeed exploring the possibility of setting up TikTok headquarters outside the United States.

On the evening of August 3, Bytedance released an announcement, source: Bytedance

A reporter from “IT Times” found on the British recruitment website glassdoor that there are currently 1,700 positions in TikTok London. It is expanding recently. The position of French marketing specialist was also released one day ago. You can see that TikTok Has not stopped the pace of globalization, and intends to further explore the European market.

Source: British recruitment website glassdoor

Farewell to “net celebrities”

According to the statement issued by Microsoft, after Microsoft CEO Satya Nadella discussed with Trump, Microsoft intends to continue discussing the acquisition of TikTok in the United States.

“Microsoft will quickly start negotiations with TikTok’s parent company Bytedance within a few weeks. In any case, these negotiations will be completed no later than September 15, 2020.” In addition, the statement said, “Microsoft may invite other US investors to participate in this acquisition with a minority stake.”

On August 2, Microsoft announced that it will continue to discuss the possibility of buying TikTok in the United States. Source: Microsoft

Forty-five days, I was forced to sell one of my already promising “son”. As a “dad”, Zhang Yiming is still striving for the best result.

At noon on August 3, Zhang Yiming, the founder of ByteDance, released a letter to all members. Source: Today’s headlines

“Although we have repeatedly emphasized that we are a private company and are willing to adopt more technical solutions to eliminate our concerns, CFIUS(Council on Foreign Investment in the United States)It is still determined that Bytedance must sell TikTok’s US business.

We do not agree with this decision because we have always insisted on ensuring user data security, platform neutrality, and transparency. Considering the current environment, we must also face the decision of CFIUS and the executive order of the US President, while not giving up exploring any possibilities. “Zhang Yiming said in the letter from all members.

The company’s letter from all employees released by Zhang Yiming, source: ByteDance

The United States is TikTok’s second largest market. TikTok is one of the most popular apps in the United States. In the first quarter of this year, under the influence of the new crown epidemic, TikTok downloads and monthly active users in the United States showed a “blowout Outbreak”, TikTok broke its own record with 315 million downloads in a single quarter.

TikTok surpassed Facebook, Instagram, YouTube, etc. on the US 2019 annual download list, and was second only to WhatsApp.

US APP ranking in 2019, source: Sensor Tower

U.S. survey data shows that TikTok users over the age of 18 have accumulated a monthly browsing time of up to 858 minutes, and a single user watches more than 13 hours a month.

Such momentum made Facebook founder Zuckerberg anxious. The CEO who once ran in front of Tiananmen Square launched two products that imitated TikTok, Lasso and Reels, and planned to dig out the “net celebrity” on TikTok. “, but none of them were successful, and TikTok could only be suppressed in various ways.

In 2016, Zuckerberg ran in front of Tiananmen Square, source: FaceBook/@Mark Zuckerberg

Reels APP interface, source: Business Insider

But users don’t buy it. According to media reports, many “populars” on TikTok have begun to say goodbye to fans, full of parting and sadness, and they have to consider their “next stop”.

“Because of it (TikTok), I bought a house, I moved to Los Angeles, I can support my family financially.” The creator Miachel Le, who has 36 million fans, said in the farewell video.