The momentum of Tesla, the world’s largest pure electric vehicle (EV) company, is still maintaining.
Editor’s note: This article is from the WeChat public account “Nikkei Chinese Network” (ID: rijingzhongwenwang).
The momentum of Tesla, the world’s largest pure electric vehicle (EV) company, is still maintaining. It is expected that the annual production capacity will exceed 1 million vehicles in 2021, and it will successfully become a mass-produced car company. Tesla’s stock price has risen six times in the past year, and its total market value has surpassed Toyota. However, the dependence on the company’s chief executive (CEO) Elon Musk’s personal abilities is increasing. For Tesla’s future, optimistic and pessimistic evaluations are intertwined.
Strong price increase
On July 1, when Tesla’s total market value surpassed Toyota and ranked first in the automotive industry. For all models sold in North America, Tesla’s driving assistance function, which is called “automatic driving”, has increased the optional cost by 14% to US$8,000, with almost unchanged performance. If it is the cheapest model of the main small car “Model 3” ($37,990), the price will increase by 21% with the optional driver assistance function.
For the automatic driving function that automatically drives on the highway under the supervision of the driver, the optional cost of other manufacturers is mostly about 5% of the car price. Musk plans to update the software wirelessly, and in the near future, it will also support driving assistance in urban areas. The growth of features is exactly the reason for Tesla’s strong price increase.
Lowe Shipley, a lecturer at Harvard Business School in the United States, pointed out that “Tesla’s technological innovation speed is not so much automakers as it is closer to Google and Amazon.”
Data map (Reuters)
Tesla will also proceed to the next layout. All cars shipped after spring 2019 will be equipped with