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The first thing to ask here is, what exactly is the user plate of China’s new energy vehicles? In a market survey covering 2,400 potential consumers released by McKinsey in 2019, 45% of consumers did not consider new energy vehicles for the time being, while 29% of consumers would consider pure electric vehicles. This is new The basic disk of energy vehicles.

However, unlike our hypothetical consumption scenario—we buy hybrid/pure electric vehicles because we can’t buy a fuel car—the license plate is not the most important purchase factor in consumer research.(Of course, this result may also stem from the question setting of the sample survey).

Picture丨 “2019 McKinsey Automotive Consumer Insights”

In another consumer survey report released by Deloitte in 2020, similar conclusions were also given. 57% of consumers would consider new energy vehicles, of which pure electric vehicles accounted for 19%~24%. Compared with last year, the proportion of consumers considering new energy has dropped by 8%. The decline is mainly due to hybrid models, while the proportion of pure electric vehicles has increased by 9%.

Picture丨2020 Global Automotive Cunsumer Study, Deloitte

In addition, the reports of the two consulting agencies are working hard to prove that battery anxiety has been partially alleviated.