This article is from WeChat official account:FUNJI Seed Melon Base (ID: FUNJIdata) , author: 奥利利利利 Leo
Whether it is ghosts, chasing fans or learning knowledge, countless young people have found their own happy hometown at Station B.
Today, Xiaopozhan is no longer the early “niche AGC content creation and sharing site”, and has gradually developed into a gathering place for young people.
Where there are people, there are rivers and lakes. Where there are young people, idols of young people are indispensable.
Whether it’s a beautiful stage or a variety show joke, or even Lalang’s editing of the beautiful love between Idol, Xiaoyueyue and Jia Ling, the rice circle culture is rapidly infiltrating the ecology of the B station.
Today, FUNJI will use the data to “make a list” of station B with everyone.
Who is the top stream of station B
Compared with other user creation platforms, Station B has a very young user base.
According to the data in the “2020 B Station Marketing Case”, China’s Generation Z (group born between 1990 and 2009) has reached 328 million, one out of every four young people has a B station user.
In the face of increasingly complex videos, the partition of station B is obviously not enough.
So based on the tags under each video, Station B has developed a channel system. We can see all videos tagged with a certain artist through the channel, and we can also see the popularity of the artist in station B in the channel.
According to the data, Beep MilesBili has 22 categories and a total of 2,529 channels.
Among them, there are 854 celebrity channels, which is the largest channel category, accounting for one-third of the total number of channels.
FUNJI organized the relevant data of these 854 star channels.
There are only 9 “top stream” celebrity channels with more than 100,000 subscribers, and 182 with more than 10,000. More than half of celebrity channels have less than 5,000 subscriptions.
Compared with Weibo Chaohua, this data is indeed much smaller, but it can also reflect the number of core fans of the artist in station B.
FUNJI obtained such a set of data after analyzing the main artist of the channel.
In the celebrity channel, 50% are artists developed in China, 37% are artists developed in Korea, 11.36% are artists developed in Japan, in addition to a small number of European, American and Thai artists with station B channels.
Among the 427 celebrity channels developed in China, 59.95% are male artists, 35.13% are female artists, and 4.92% are group channels.
, Author: 奥利利利利 Leo