The greater the development of third-party platforms, the smaller the voice of developers, so in the past few years, for developers, the Internet has been the greatest value of precision advertising.
But interestingly, because of the epidemic at the beginning of this year, Evergrande’s online sale of houses on the Hengfangtong APP caused a wave of extensive discussions. Liu Yu believes that for top developers, it is not difficult to be a self-operated platform for Jingdong in the real estate field. As a supplementary channel, it can save some channel costs.
But if you want to truly make Taobao in the real estate field, even shells, there is still a long way to go.
(At the request of the interviewee, Guo Ming is a pseudonym in the text)