It is not easy to change the organizational structure that has been implemented for 20-30 years. “The key is that the senior management of some home appliance companies do not have this willingness.”
Lei Jun’s speech on the “10th Anniversary of Xiaomi” two days ago reiterated his “1 billion bet” with Dong Mingzhu. In fact, everyone knows the final result. Xiaomi’s revenue in 2018 did not exceed Gree’s, and it was considered to have lost the bet. Lei Jun himself also said in his speech: “I regret now, dare to compare with Grie, it is we who have expanded.”
As a participant, Lei Jun is humble. As a bystander, we saw that Xiaomi lost the 5-year contract, and we also saw that Xiaomi’s revenue officially surpassed Gree in the second year thereafter.
More importantly, as AIoT becomes Xiaomi’s core business, Xiaomi’s identity is no longer a mobile phone company, including TVs, refrigerators, air conditioners, refrigerators and other home appliances that you can think of. Xiaomi is almost involved . Perhaps it is not an exaggeration to call Xiaomi a smart home appliance company.
Old brands and new ecology
Xiaomi is just one of the players in the IoT field. Nowadays, more and more new home appliance companies are being born under this trend, including Huawei, Suning, Ali, Baidu and other companies are also starting to make relevant arrangements. The addition of this series of competitors is by no means good news for those established home appliance companies.
As a veteran with decades of experience in R&D and manufacturing in the field of home appliances, these traditional home appliance companies will not worry about product strength, but the way these latecomers challenge them is not a simple product. The competition is a duel of the entire IoT ecosystem.
What is the core foundation of ecological construction? Technology and users.
For a long time in the past, the most controversial point about the IoT ecosystem is: which device is the most suitable entry point.
Under the leadership of Amazon, the initial recognition of the industry is smart speakers, but with the development of the market, the concept of multi-entry has been accepted by most users and enterprises. In fact, whether it is a single entry or multiple entries, the AI assistant behind it is the real control center of the IoT ecosystem. The quality of AI technology directly determines the experience of using the IoT ecosystem.
