The “counter-attack” in the film industry has begun
Editor’s note: This article is from the WeChat public account “Entertainment Unicorn” (ID : yuledujiaoshou) , author: HE west window.
In the first half of 2020, the key word for the performance of film companies is “dismal”, but everyone can accept the dismal, and hope is gradually born in the dismal. With the resumption of work in cinemas, the release of new films, and the advent of National Day files, the “counterattack” of the film industry has begun.
On August 17th, Enlight Media announced the 2020 semi-annual report. According to the financial report, during the reporting period, Enlight Media’s revenue reached 259 million yuan, a year-on-year decrease of 77.86%, and the net profit attributable to shareholders of listed companies was 20.572 million yuan. A year-on-year decline of 80.46%, net profit loss after deduction of 13.1876 million yuan, a year-on-year decline of 119.22%.
This data is of course not good-looking, but it is not surprising that Wanda Films lost 1.6 billion in the first half of this year under the background of the half-paralysis of the film industry in the first half of this year.
The capital market has focused its attention on more valuable places. The day before the announcement of the semi-annual report of the Guangguang Media, the official IP animation film “Jiang Ziya” jointly produced by Guangguang Pictures, Caitiaowu, and China Transmission Hedao The announcement was officially released on October 1. As soon as the news came out, the stock price of Guangguang Media once hit the daily limit. As the financial report was announced as of today’s close, the stock price of Guangguang Media has been rising slightly.
Obviously, the capital market did not pursue the inevitable “failure” of the film companies in the first half of the year. It is more concerned about how the film companies can achieve future success. For example, whether the National Day file of Light Media can create another “Where” upbraid”?
The lost semi-annual report of Light Media, is the animation business rising?
In the first half of 2020, due to the impact of the epidemic on the film industryIt is not surprising that the eclipse of the light media film business. The financial report shows that the revenue of Guangguang Media’s film and derivatives reached 91.8 million yuan, a year-on-year decline of 90.06%. This is due to the impact of the epidemic and the closure of theaters. The films “Jiang Ziya” and “Buckwheat Going Crazy”, which were originally scheduled for Spring Festival and Valentine’s Day, were delayed.
In the first half of the year, Enlight Media included the three films “Manslaughter”, “Two Tigers” and “The Gathering of South Station”, all of which were released in 2019. The total box office during the reporting period reached 377 million yuan. Obviously, although these three movies have dark horses and word-of-mouth literary films, none of them can hold up the overall picture at the box office. The newest movie to be released by Light Media in 2020 is the romance film “Buckwheat Going Crazy” starring Ma Sichun, Huang Jingyu and Zhong Chuxi.
Enlight Media’s TV drama business also declined. The financial report shows that the business revenue reached 153 million yuan, a year-on-year decline of 30.56%. The income is mainly derived from the investment income of the TV series of “New World”. In the same period last year, Guangguang Media confirmed the investment and distribution income of the three TV series of “Eight Minutes of Warmth”, “You Going Upward” and “Ting Xuelou”.
Obviously, the impact of the epidemic is still extending the business cycle of TV dramas. At present, Enlight Media is still increasing the layout of the head series, trying to improve the profitability of single series. Earlier, Enlight Media announced 14 titles including “Mountain and River Pillow”, “Spring Banquet”, “Sweeping the Jade Saddle”, “The Lord Lives and I am Old”, and “Her Little Pear Vortex”.The list of P episodes.
It is worth noting that the animation business of Light Media. As “Nezha’s Demon Boy Comes into the World” (hereinafter referred to as “Devil Boy Comes to the World”) has become an annual box office hit in 2019, Guangguang Media has paid more and more attention to the animation content and the layout of its color bars. In April of this year, Caitiaowu announced the completion of the filming of 10 comics, including “Deep Sea”, “Begonia 2”, “Journey to the West: The Great Sage of the Monkey King”, “Quiba”, “The Star Travels: Out of the Earth” and other comics in the next 5 years. The plan was adapted, and it was announced that it would be the first to launch two comic-based live-action dramas “Black Jack” and “Dali Temple Journal”.
In January 2020, Caitiaowu Pictures officially launched the original comic app “One Manga”. In the first half of 2020, “Ao Bing Biography”, “Mr. Miao’s Flower on the Other Shore” and “Nineteen” were launched on a comic app. Film and television linkages or derivative comics such as “Murder of the Year” and other comics have launched 14 original comics such as “What to Eat in Beijing”, “Big Thing”, and “Too Difficult to Draw Comics”, and introduced more than 60 high-quality third-party comics.
It is understood that Caitiaowu has invested in more than 20 upstream and downstream companies in the animation industry chain, including October Culture, Biantian, Cocoa Animation, Xuanji Technology, Suna Studio, and Daqian Sunshine. In June this year, Guangguang Yi Qiao, president of Caitiaowu Pictures, also announced that he will take up the post of October Culture.
Under the influence of the epidemic, the animation company situation is not optimistic. Guangguang Investment Company did not bring much income. During the reporting period, the investment income of Guangguang Media was -37,715,600 yuan, a year-on-year decrease of 139. 10%, and if it invested in Daqian Sunshine, its loss reached 449,500 yuan in the first half of this year, bringing an investment profit and loss of -19,700 yuan to Guangguang Media.
Light Media stated in its financial report that “animation is the company’s business sector with the most obvious advantages in the horizontal field, and one of the business sectors with the most development potential.” Obviously, the animation film and the animation business will be a major force of Guangguang Media. From the perspective of the movie market, compared to the romance film “Buckwheat Going Crazy”, the animated film “Jiang Ziya” is obviously the focus of Enlight Media in 2020.
“Jiang Ziya” is set for National Day, Can Light Media recreate the popular animation?
The public’s concern now is whether “Jiang Ziya” will become the next “Nezha” after entering the National Day archive. The public’s expectations for this movie are self-evident. As of the time of writing, the “Jiang Ziya” Maoyan Wanted Index reached 1.1 million, while the number of “Winning the Championship” cats eyes on September 30th was 430,000.
So what is the odds of “Jiang Ziya”? At present, it is worth looking forward to. On the one hand, “Jiang Ziya” and “Magic Boy Coming into the World” share the same worldview, both belong to the “Myth Trilogy” of Light Media (the other is “Phoenix”). During the Spring Festival this year, Nezha and Jiang Ziya have an IP linkage Interaction with characters has attracted some public attention. With the gradual expansion of the audience of domestic animated films and the emotional marketing of “The Rise of National Comics”, the IP recognition and market expectations of “Jiang Ziya” have reached the level of domestically produced real-life IP blockbusters.
On the other hand, Light Media has continuously output many popular animated films in the film market. Whether it is the domestic animation “Big Fish and Begonia” in 2016, the introduction of the new Haicheng animation film “Your Name.” 》, the word-of-mouth animation film “The Great Guardian” was produced in 2017. Light Media already has some experience in the layout of animation companies and the control of animation works.
In the production team, behind “Jiang Ziya”, there are Caitiao House and Cocoa bean film and television, and Cocoa bean animation is the production behind “Magic Boy”The company, “Jiang Ziya” director Cheng Teng previously won the 11th Tokyo Animation Awards “Special Award” for “Happy Anniversary”, and Li Wei participated in the production of animation films such as “Ki Zang” and “Quiba”. There is a certain guarantee on film quality.
But “Jiang Ziya” also faces certain risks. The first is the competition of National Day stalls. The movie market was closed in the first half of the year. Most domestic blockbuster films are waiting for the cold period of the box office market to pass. The National Day stalls are used as an opportunity to harvest the box office. At present, the National Day file has been announced for “Win the Championship”. At the same time, the market share occupied by the blockbuster National Day gift can not be underestimated. Although the number of people who want to watch “My Hometown and Me” is far from “Jiang Ziya”, the co-director filming and the participation of many stars, including the format of the title, Obviously, it is intended to recreate the box office boom that was set off by “My Motherland and Me” on the National Day last year.
In addition, “Jiang Ziya” may face a certain heat gap. Previously, “Jiang Ziya” was set for the Spring Festival and was enthusiastically anticipated by the market. The IP linkage effect and heat spread of “Magic Boy” cannot be ignored. The public’s love and love for “Magic Child” has been transmitted to “Jiang Ziya”. After more than half a year of compulsory calmness, it needs to be observed whether the audience still has the same enthusiasm for watching movies.
Before the release of “Jiang Ziya”, another IP animation film of Light Media, “Mr. Miao”, hardly hit the movie market too much. This is certainly related to the movie theme, animation style and even the production volume, but it is also Show some animated movies in the movie marketReal situation. No one is sure that “Jiang Ziya” can poke the cheers of young people like “Magic Boy Comes to the World”, setting off an upsurge in movie viewing by the whole people.
The popularity of the movie market has gradually risen. Yesterday, the box office of the large-scale film exceeded 70 million in a single day. Today, the pre-sale box office of the movie “Eight Hundred” has exceeded 100 million. With the relaxation of movie theater attendance restrictions and the admission of domestic blockbusters, the movie industry The battlefield was finally recovered, and the counterattack of the National Day box office market began. The financial reports of the film companies in the second half of 2020 are worth looking forward to.