Using the market can also replace developers to distribute software and acquire users for developers.
Google and Apple previously used disclosure of developer revenue to highlight platform advantages. At the beginning of this year, Apple disclosed relevant data. Since its launch in 2008, the App Store has brought developers $155 billion in revenue.
Picture from: Game World Observer
As for why Apple and Google are not accepted by large companies such as Epic and Spotify, on the one hand, it is because the public’s copyright awareness is becoming stronger now, whether it is music, movies, or software, more and more people are willing to be genuine Pay.
On the other hand, the value provided by App Stores as distribution channels has decreased, in other words they have depreciated.
03 Compared with before, the app stores have devalued
It is obviously impossible for developers to expect a free application store. It does not conform to the basic laws of commercial operation. Win-win is the only thing.
However, the App Store as a distribution channel is not worth the 30% rake. In the eyes of companies such as Epic and Spotify, the answer is probably no.
A typical case is that the console platform is 30%. Large game manufacturers such as EA and Ubisoft have not fallen out with Microsoft and Sony. They recognize the value of the game platform provided by these two companies.
Generally speaking, Sony and Microsoft will sell PlayStation and Xbox hardware at prices below or close to cost, and obtain revenue through software distribution commissions. On the contrary, hardware is not very profitable. The reason why Xbox and PS5 have not been announced this year Rising prices and hardware costs are also an important reason.
Apple has adjusted the rake method for streaming media platforms such as Spotify. After the 30% rake in the first year, the subsequent rake will drop to 15%. For more flexible cloud games, the game runs on the network cloud. Players only display game operation data on the screen. The risk of piracy is smaller. At that time, how much value can the store rake model provide for cloud games? Can rake be established? ?
This issue is not limited to the two platform companies Apple and Google. I am afraid it is a problem that the entire industry needs to think about. Just as the iTunes model swept everything in the past, in the face of the new creature of cloud gaming, I am afraid that a new thing is needed. business model.
Title picture from: Gamerant