This article is from WeChat official account: Guduo network television (ID: guduowlj) , of: flying fish, Part I: The midfield battles of China’s six major TV drama companies ( Top), the source of the head picture: “You Fei”
In 2020, the black swans of the epidemic will sweep the world, and many fields are experiencing unprecedented changes, and the film and television industry is no exception. The number of film and television companies that have been cancelled in the first half of the year can be described as thrilling, and the popularity of “Settle Down” and “Thirty Only” is also unexpected. The waves formed by crises and turning points continue to beat the drama companies walking on the head, and some signs Was polished, some signs were eroded.
Although every company has no shortage of successful cases to endorse the brand, the brand is like a dynamic river, and only continuous rushing can maintain its vitality. In this truly uncertain era, how to maintain brand value so that it will not be evaporated has become a key battle in the business landscape of major drama companies.
The enthusiasm for “Thirty Only” has not completely dissipated. Another urban drama about “30-year-old women” “He Actually Doesn’t Love You That So” has debuted. This year is definitely worthwhile for female group portraits. Year of remembrance. After all, standing behind these two shows are the figures of Ningmeng Pictures and Xinli Media.
At the same time, the alternative nostalgic family drama “In the Name of the Family” produced by Huace Films and Television has been attracting attention. “In the name of family, love is true”, in the sweet drama arena, Hua Ce has become a school of its own.
In the field of costume dramas that will explode in summer, there is only one scene of “Liu Li” that is very popular. Ciwen Media, the former “Big Brother of Costume Drama”, was a little lonely surrounded by many modern dramas. Perhaps for Ciwen, the spy war drama “Chance to Win” controlled by him has finally seen the sun after five years, which constitutes a kind of comfort.
Time goes by, but in a few years, the TV drama market has already changed its direction. The “Big Six” are still there, but the arena is no longer the same.
Compared with the Noon Sunshine, Ningmeng Pictures and Yaoke Media mentioned in the previous article, which were established less than ten years ago, Xinli Media, Huace Film and Television and Ciwen Media can be described as senior players in the TV drama market. , Established for many years, has withstood the test of policy changes, market type changes, audience changes, the wrestling of the Taiwan and the Internet, and capital in and out. This is no easy task.
But just as people cannot fight forever, even the best drama company has to experience ups and downs. When the timeline of brand growth is stretched long enough, we will find that the more established the company is, the more numerous turning points will experience a big heart.
Xinli Media: The red and black behind the turn
Good reputation and bad reputation are famous. Some people think that Xinli’s good reputation will die in 2018.
In 2018, Xinli Media sold 15.5 billion yuan to the Reading Group under Tencent. Chairman Cao Huayi may not have thought that Xinli’s first time out of the circle was in this way; and Xinli fans also did not expect that Xinli, a first-class drama company that adheres to the traditional boutique route, would actually This hot potato should be adapted from the Internet.
Not really.
In terms of brand recognition of the six major drama companies, Xinli Media is not the highest. For many years, Xinli Media has been like a low-key incognito. Although it has produced many high-profile works, the brand of Xinli will never steal the limelight from the works. It can be said that Xinli is definitely a company whose content is greater than form. company of.
The predecessor of Xinli was Dongyang New Classic Films, which was established in 2007, and it was renamed now Xinli Media in 2011. “New” and “Classic” look like a pair of paradoxes, but they very intuitively reflect the company’s pursuit of pattern. Keeping pace with the times and being included in the history of TV dramas, Xinli wants it all. Everyone has ideals. Ideals themselves are not worth surprises. What is really amazing is that Xinli bridges the gap between ideals and practice. In short, it does.