protagonist.

This topic has also been mentioned many times in the official CBA Douyin account

It can be said that in a real sports arena, whether it is a player or a coach, the character, temper, and speech all appear to be very real. At different stages of the competition, such as tension, anxiety, and backwardness, scolding is real scolding and anger is real anger. Everyone can show different emotional reactions, and these “true temperament” performances often burst with the charm of the sports world. one side.

Flying and omnipotent players on the field, but obediently obediently in front of the coach off the field, this contrast creates a different kind of conflict, and the suspension of the game also has a dramatic element .

The topic of going out of the circle is not only the coach, but also the referee

In the final analysis, the core of sports business is competition performance, so the stadium can naturally be regarded as a large stage with broad boundaries. From the field to the audience, real scenes were born in many links.

Every sports venue needs this kind of “lace story” happening inside and outside the stadium.

For example, the mature packaging of the NBA, there are funny mascots on the field, there is a “kiss” link to capture fans, there are emoji packs of bosses and star fans, and there are elements such as dancing and acrobatics. And off the court, there is also O’Neal’s “Five Tricky” with the number of views comparable to the top five.

Yao Ming’s words are suggestions and appeals.

Behind the quite topical arena, it is also the process of the growth of our Chinese sports culture.