The sub-details are true and precise.
During the epidemic, the ability to make contactless VR viewings made a great contribution, and no one may understand the importance of real housing information better than Zuo Hui.
In 1992, Zuo Hui, a native of Shaanxi, graduated from Beijing University of Chemical Technology and started his journey to the north. First, he was assigned to work in a chemical plant in the suburbs by the school, and then he switched to a software company in Zhongguancun as customer service. After not doing it for a few years, I brought two college students to sell insurance together, and the sales performance was mediocre.
The constant house-changing also made Zuo Hui very troubled. At that time, smartphones hadn’t even appeared, let alone find a house app. To find information about renting a house, the mainstream channel is psoriasis advertisements on telephone poles. You call to find the landlord, find an intermediary, and negotiate the price yourself. In this state of unsmooth and asymmetric information flow, I have not been fooled by a black intermediary, and I am even embarrassed to say that I am Bei Diao.
Before he bought the first house in his life in 2005, Zuo Hui was cheated by an intermediary to say less than a dozen times. At that time, the largest intermediary company in Beijing was Zhongda Hengji with more than 300 stores. The boss Liu Yiliang once bought pants in Hualian Shopping Mall and wanted to return them. He directly called dozens of his men to surround the merchants and got a set. After the “compensation” of new clothes and 5,000 yuan in cash, he left a sentence, “We are the professional underworld.”
In 1998, the State Council initiated the reform of the urban housing system. Units no longer have to allocate housing to employees. In the future, individuals will have to pay for housing. The real estate market fell from the sky, and Zuo Hui, who was still selling insurance, began to wonder how to be an intermediary. Two years later, Zuo Hui set up an office in the corridor and found the Beijing Evening News to cooperate. He wanted to organize a “Lianjia Real Estate Exhibition” in the basement of the Military Museum. This was the first time that “Lianjia” had appeared.
1999 “Lianjia Real Estate Exhibition”
Three years later, Zuo Hui opened the first Lianjia store. At that time, the real estate market had just started, and the second-hand housing transaction market was in chaos. Not only is it difficult to distinguish between true and false listings, but even worse, the intermediary represents both the buyer andOn behalf of the seller, using information asymmetry, both ends eat the difference. Zuo Hui’s strategy to deal with this chaos is very simple: not to deceive.
Beijing has many job opportunities, attracting many Beipiao people, and creating a huge rental market. However, the Beipiao people were born unfamiliar and weak in power, and they often become intermediary leeks. For example, Zhao Guojun, known as the “Godfather of Beijing Black Intermediary”, makes the difference by renting a house as an individual, then partitioning it, and then renting it out as an intermediary. At the time of the arrest, 18 accounts and 50,000 contract records were found, behind which was the bitterness of countless Beipiao tribes.
In order to put an end to “the difference between the two ends” or even the second landlord, Zuo Hui, shortly after the establishment of Lianjia, completely banned the broker from “taking the difference” internally. This practice of directly destroying the main source of income of the broker at that time led to the resignation of the few senior brokers in Lianjia. But Zuo Hui did not regret it, but simply recruited new people and rebuilt the industry from a blank sheet of paper. Zuo Hui has done a lot of foolish work like this.
China’s commercial housing market has just started, with various types of houses and uneven supporting facilities. House transactions are characterized by large transaction amounts and low replacement frequency. Therefore, consumers need real and reliable housing information, otherwise they will spend a lot of money on buying a house. A large sum of money was found to be a pit when I lived there. It was inconvenient to move away, and it would not take a day or two to resell it.
During the 2008 financial crisis, when the intermediary industry was at its lowest point, Zuo Hui specially hired hundreds of people, holding tape measures and notebooks, to count houses in various communities in more than 30 cities.
In order to strengthen the supervision of the “real property listings” campaign, Zuo Hui also launched a “fake one compensation 100” campaign, each time a successful report of a fake property can get 100 yuan. In just ten months, Lianjia paid 400,000 yuan. Some people specially collected Lianjia’s wrong information for this purpose. From missing the bathroom label, wrong orientation, and even typos, they were all classified as “fake listings” and packaged and sent to Lianjia for compensation.
This mighty but tedious and laborious “House Census” and “Real Listing Movement”, which have been swollen at any time, has become an information database of 226 million houses covering 322 cities in China over the years. dictionary”.