How does Reels shake up those young followers?
Editor’s note: This article is from the WeChat public account “Geek Park” (ID: geekpark), Author Shen Zhihan.
24-year-old Curtis Newbill is one of TikTok’s thousands of “net celebrities”. In the past few weeks, no brand owners have come to the door. “Can’t continue like this.” Newbill said that quite a lot of TikTok Internet celebrities face the same dilemma as Newbill-if TikTok is blocked, they will lose their only source of income.
Everyone quickly posted Instagram, YouTube, and Triller accounts on the TikTok homepage, telling fans that if the worst happens, they can find themselves in these places.
These platforms are also vying to be “receivers.” Triller invited Trump to settle in, and the first promotional video played nearly one million. Likee, a subsidiary of Huanju Times, has added 7 million installations in the United States in the past six months, and its development speed is gratifying. Facebook has been coveting it for a long time. It wants to win the short video market and complete the leap from text, pictures to video media. At the same time, it is regarded as the biggest competitor and beneficiary of the “TikTok banned incident.”
Zuckerberg knows that the future belongs to Gen Z, but Gen Z, who thinks that Facebook is not cool enough, has found its own “front” in TikTok, so that every time Facebook looks at TikTok, it reminds itself that it has stepped Enter the “mid-age crisis.” A cultural product from China firmly captures the minds of American generation Z users, which is beyond Zuckerberg’s tolerance.
In November 2018, Facebook launched an independent application called Lasso, and the outside world commented that it “as if it brought TikTok’s video content over.” For Facebook, such comments are not surprising.
Lasso was officially closed in July this year, but the sniping did not stop. With lessons learned, this time