Hope to see Sun Dasheng blast all monsters.
Editor’s note: This article is from the WeChat public account “Half Buddha Fairy” (ID: banfoSB), The author is a half-buddha fairy.
1
To describe domestic games in one sentence, perhaps the most appropriate statement is that you can’t become stronger without recharging.
Indeed, most of the popular domestic games, including terminal games, page games and mobile games, are aimed at making people money, and the production level is not high.
It’s okay to say that they are money grabbing games or filming games.
Even the actual experience of many games is not as good as their advertisements. I can really see that some of the advertisements are not only bad, but also bad.
Many people only see the edge ball in the advertisement, but I see the artistic pursuit behind the edge ball.
But everyone is simmering in the strength of domestically produced 3A games.
So when “Black Myth: Wukong” appeared, it received all the praise. A dozen minutes of trial video made this game directly enchanted. Basically, everyone will blow this game to the sky.
Everyone who can blow is finished. Today I want to talk about a more realistic question, that is, how to land this game that has been blown to the sky.
In my opinion, the current “Black Myth: Wukong” has received as many praises as there are risks, and even the risks are far greater than praise.
Games are art, but they are also commercial.
I very much hope to be able to play this game, but I also know that business matters cannot be blindly optimistic.
2
The problems faced by “Black Myth: Wukong” are fourfold in my opinion, one is more difficult than the other.
And it’s interlocking.
The first priority is technical issues.
When I saw the trailer for the first time, my reaction was that this game is very similar to the “Soul” series and “Sekiro”. In terms of “action”, it is ambitious.
At the same time, the fineness and scene destruction in the fighting scenes are done very well, high-definition scenes + animations
An unexpected little game performed 80 points, everyone will encourage it, and then it will become a hit.
A 3A masterpiece that has been praised as the light of the nation performed 80 points. Will a large number of people say this?
If the game’s final performance is less than 60 points, it will not only be scolded, but even the domestic game will be scolded together.
In those days, “Blood Lion” directly ruined a generation of domestic games, old players must remember.
Before the game is released, expectation is a double-edged sword, scolding is negative, and cheating is a bigger negative.
Now “Black Myth: Wukong” has been praised too high, this is not the hope of the whole village, this is the whole village waiting for him to eat.
Furthermore, this game is at least 1 to 2 years away from the finished product. During this time, you will continue to face various problems, and any problem can be mocked.
The pressure on the team is also great, because it cannot be wrong, and if it is wrong, it will be nailed to the shame of the Chinese game.
This kind of walking on thin ice is a taboo for startups.
Start-up companies should have no scruples about it, but now they are putting on a curse, and then the risk comes.
The risk of expected value, which in turn will bring about the third problem.
4
The third question is how to sell?
Any game is made for money. The typical characteristics of a 3A masterpiece are more investment, more sales, and more money, which forms a virtuous circle.
Sometimes developing 3A games is like gambling. You don’t know how much you will sell after you invest a lot. Therefore, many game companies would rather modify and modify existing works instead of launching new series.
3A has a high risk due to high investment.
Many well-known game companies are going bankrupt because of the poor performance of one or two games.
This industry is a real blade wandering.
And “Black Myth: Wukong” also faces the same problem.
If you want to sell it, you need to think about it.
To whom? How much does it cost? How many sets can I sell? Can you pay back and even make money? How to solve the problem of piracy?
To put it bluntly, these questions are all over-the-top questions for domestic manufacturers.
I’m talking about all domestic manufacturers.
According to the current positioning, this game is basically on the two platforms Steam and Epic, so how many players are on these two platforms?
Many, many, but not everyone is a potential user of this product.
Action games can cross national borders, but at the beginning, you can’t be optimistic that this game can hit the whole world