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“Cheese” illustration
This book was published abroad and sold 20 million copies in two years. Introduced to China in 2001, it has been ranked in the top of the major media bestseller lists for 128 consecutive weeks. Various publishers rushed to publish, and a small book of tens of thousands of words was translated into seven Chinese translations.
Starting from this book, inspirational books began to occupy the most prominent position in the bookstore.
In those few years, the most famous person was Liu Yiting. All parents wanted their children to be Harvard boys and girls. As a result, books such as “Harvard Girl Liu Yiting”, “Beijing University Girl”, “Tsinghua Boy”, and “Easily Go to Harvard” appeared on the book hot list one after another.
In the same period, “Poor Dad, Rich Dad”, “Long Term is Gold”, “Short Term is Silver”, and “How to Invest in Stocks”, followed by “Seven Habits of Highly Effective People” and “Details Determine Success or Failure”.
Regardless of the actual effect, just from the title of the book, these books provide a kind of illusion-a book in hand, I have the world.
In 2002, “Letter to Garcia” was published. The book described an ideal employee, Rowan, who resolutely obeyed the leader’s order, even if the order was to send a letter to Garcia in the sky through the line of fire letter.
Part of the reason why this book is so popular is that many business owners buy it in bulk and give it to their employees to ensure that they have one copy.
If “Garcia” is published now, I am afraid it will be difficult to climb the sales list, and it may be criticized by the new media as a workplace PUA.
The influence of inspirational books and chicken soup for the soul is very far-reaching, and it fully points out the writing direction of college entrance examination composition. Just look at “Reader” and “Yi Lin”, the final scores are not much different.
In addition to inspiration and financial management, there is another category of bestsellers in the first decade of the 21st century: youth romance novels.
In 2001, “That Boy Is So Handsome” was released. Almost every girl had the experience of watching “That Boy” in class. This novel tells the love story of a rich, first-class-looking boy and an ordinary girl.
The youth version of “That Boy” is a domineering president, which laid a solid foundation for the birth of the president’s text in the future.
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