Eat.vn operated by local technology company VCCorp. In 2017, Now and Vietnammm, which was previously owned by Waimai.com, formed a two-hero battle for hegemony. In 2017, the CEO of Foody revealed that Now has nearly 10,000 orders every day.
However, the arrival of Grab has brought huge changes.
big admission
Vietnammm is an asset-light platform for restaurants to handle deliveries, while Grab competes head-on with Now. GrabFood was launched in 2018 and used its network of 190,000 drivers and riders to quickly occupy 18 cities and provinces in Vietnam. In the same year, after partnering with the local e-wallet Moca, it also began offering cashless payment options.
GrabFood takeaway riders on the streets of Vietnam / Picture source: Vietnam news
A written statement provided by Nguyen Thai Hai Van, general manager of Grab Vietnam, stated that in the second quarter of 2020, the number of merchants on the platform has tripled from the previous quarter. She added: “Grab has successfully converted existing customers into food delivery customers.”
Grab is optimistic about Vietnam, which has undoubtedly changed the daily commute of locals. In 2019, Grab announced an investment of US$500 million specifically for Vietnam, which is considered to be its second largest market after Indonesia. However, this was before the arrival of the new crown epidemic.
But unlike in Indonesia, Grab does not have to compete with Gojek in Vietnam from the beginning. Therefore, it is moving fast to maximize this advantage. Compared with Now, GrabFood can be used in more regions, while Now only covers