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A director once said that as long as you are filming a costume TV series, no matter what it looks like, you will have a guaranteed audience rating. This bottom line is subject-sensitive users, regardless of the hero and heroine settings, content, and production quality.
We will find that some users have lost. They have not flowed to other games, but flowed to variety shows, star chasing, Douyin, etc. Maybe your competitors are not games. In addition, this type of user has higher requirements for content quality, which is higher than that of past users. This has a certain relationship with the younger users now. When there are no good things, just eat something. When there are a lot of things to eat, or when someone makes delicious things, good taste has become a basic requirement. Now it is not only delicious, but also in line with the taste. The core user group of MMO has been playing games for many years. They don’t pay much attention to details. For example, they know that most games will wear models more or less; but those “her users” are likely to just follow When the content of other themes crosses over, they will pay attention to the problem of mold wear. They think, ah, you don’t wear molds in life, film and television dramas do not wear molds, why do you need to wear molds for a game? If you can’t do it, they will vote with your feet instead of playing your game.
Furthermore, it is about the insights of psychological appeals. When making the end game of “Tianya Mingyuedao” 5 or 6 years ago, we put great emphasis on keywords such as rebellion. If you want to do worldview, do IP sentiment and user insight, “Rebellion” is a very important thing. You have to express things like depressing, self-expression, and self-screaming in the game. Today, the current users of course also have rebellion, but more people feel that there is no need to rebel because no one is suppressing themselves. The biggest problem in my life is not being suppressed, it is not how to break free and do it. Myself; the current user’s family or material life is relatively comfortable, but life is flat and empty. They also hope to have ups and downs of emotional experience, with rich and interesting content, to fill the ordinary and daily life of their lives. The psychological demands of the entire user group are already different, so if you continue to do user insights with the ideas ten years ago, you may be scolded by many people on Weibo.
Also, this type of user has very high requirements for originality and freshness, and even some “cleanliness”. For example, when you go to a place where core users or traditional users gather to buy volume and advertise, you can cosplay your game into other games based on user tags. In the “she is a user”, you need to use real Express style and content, otherwise he will think you lied to him, use this ad to trick me into clicking.
