This article is from WeChat official account: new list (ID: newrankcn) , Author: Yunfei 1993, the original title: “How to become a female powder harvester? These 50 Douyin accounts with over 400 million fans are hiding the answers you want.

Remember What do straight men like to watch on Douyin? The answer is not pretty lady…”?

Last time through data, it was found that male users on Douyin were not as enthusiastic about beautiful women as they thought. There were also fans in the article comment area saying that they might be tired of filters and routines.

What about female users on Douyin? Can Douyin celebrities harvest female fans like idols? What are they most concerned about? Today, let us take a look at the new data.

Is the story the female favorite?

In the field of TV dramas, female idol dramas have always been a very popular type of drama. Some time ago, “The Rumored Chen Qianqian” directly popularized actor Ding Yuxi. And in Douyin, the data of drama skits are also amazing.

According to the new shaking data, we selected accounts with more than 70% of female users, and after excluding celebrity accounts, news accounts, and program accounts, we took the top 50 accounts in the number of fans as the research object. Among the 50 accounts, More than 20 are drama accounts, of which more than 15 accounts have tens of millions of fans.

It can be seen that for female users, story content may be the most competitive content.

Subdividing these drama accounts, you can find that there are two main types of accounts: sweet pets and female topics.

1. Who doesn’t want to have a handsome and gentle boyfriend

“Follow the Heart”, “Witch Moonfield”, “Seven Diaries of the City”, “Ding Gongzi”, “Yuer”, and “Director Chuan” can be said to be super-exquisite versions of sweet pet idol dramas. Tell a sweet love story in minutes or even seconds.

Fangyang Heart Video Screenshot

Take “Ding Gongzi” as an example. According to the new statistics, the number of account fans is 11.2533 million, and female users account for 70.92%. In the past 30 days, the number of likes is 445,200.

Through observation, it can be found that the video duration of “Ding Gongzi” is generally more than 1 minute, such as the work “The World Shouldn’t Make Me So Happy, But You Are Here”, which lasts nearly 6 minutes and tells about the health problems The love story of a terminally ill couple.

From the comments, we can also find that fans have a high degree of recognition of the story, and “tears” and “touching” are high-frequency hot words among them.

New statistics of “Ding Gongzi” comments

Actually, accounts such as “Ding Gongzi” and “Fang Yang Xinxin” mostly focus on the love stories of male and female protagonists, and there may be “dominant presidents and small employees”, “handsome seniors and school girls”, etc. The difference, but the core is the love drama of the sweetness.

This kind of sweet pet drama generally has 3 characteristics: 1) The love in the story is very moving; 2) The male protagonist has a very important tool character, and the focus is on how to spoil the female protagonist, rather than being handsome by himself; 3) The heroine is not glamorous, but closer to ordinary girls.

This is also the key to the success of the sweet pet drama, allowing female users to bring themselves into a sweet love.

2. Who doesn’t want someone to understand and love themselves

Different from sweet pet dramas that focus on love, accounts such as “Grapefruit Cici Sauce”, “Fairy Yeast”, “Cinderella’s Tailor Shop”, “Soul Dressing Room”, and “Plastic Sisters” will focus on a wider range of female topics. Such as girlfriends, workplace, family, etc. Female users of different age groups also have significantly different concerns.

Take “Cinderella’s Tailor Shop” as an example. According to new statistics, the number of account fans is 11,971,500, and female users account for 80.6%. The average number of likes in the past 30 days is 404,800.

Through observation, it can be found that through the perspective of a seamstress, this account ties up various problems that women may encounter in their lives, which may be love, family, or young campus memories. For example, the work “Those who can’t beat me will make me strong” provides a sense of refreshment similar to the counterattack in the workplace through the plot of being made difficult-strengthening yourself-and finally turning over. .

New Rank (ID: newrankcn), author : Yunfeiyang 1993