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Times make heroes: The reason for the rise of movie commentary accounts
Actually, I found that such a problem was disgusting. It can be seen that film and television commentary accounts have become a ubiquitous content ecology in the self-media industry. The reason is that netizens have more convenient ways to obtain information and more channels. In particular, the rapid development of short videos, the dual visual + auditory experience presented, as well as the length of time and the simplified content consumption of content, are more in line with the fragmented and instant consumer psychology and behavior habits of the mobile Internet era. . It is this match between content ecology and content consumption that provides soil for the emergence and development of film and television commentary accounts.
The market creates demand. In 2018, Alibaba Pictures launched the one-stop publicity platform Beacon to realize publicity visualization and multi-channel resources, and propose a scientific film publicity path for the film and television industry. At the same time, judging from the rankings of the “Monthly List of Weibo Movies We Media Marketing Value List”, “Weibo Movies We Media Marketing Value Potential List” and “WeChat Movies We Media Influence Monthly List” launched by Crawley and Lighthouse, The industry competition of film and television commentary self-media is still fierce, and star-rated self-media accounts with 12.84 million fans have appeared on the Weibo platform.
If the market cultivates development opportunities for film and television commentary accounts, then the special social environment in 2020 will give birth and accelerate their growth and maturity. Everyone knows that the epidemic at the beginning of the year brought a lot of idle time to many people, and the pressure of work and survival also forced people to constantly explore ways to earn a living. In the era of short video, being a vertical account seems to be a good choice. As a form of content creation with low participation threshold, film and television commentary may be better done by editing and adding a little bit of your own point of view. If you are not doing well, you may find a video and repeat the lines in it with a catchy eye title. In any case, with the stimulation of demand and the promotion of the current situation, the development of film and television commentary accounts also needs to usher in a new transformation.
Ideal and reality: TV commentary account under controversy
The controversy about the self-media