In the past, 30% of musicians had 0 music income, 70% of musicians needed part-time jobs, and 95% of musicians could not support themselves by music revenue alone.
“Wu Tiaoren multi-stores opened today! The official image spokesperson Ninke Amao Kushuai endorsed, the first batch of powerful products are now on the shelves: classic red plastic bag black T-shirt, crazy horse green T-shirt; five-color plastic bag badge ; As well as the posters of the Wutiaoren tour series and the posters of the Haifeng series. The second batch of fierce goods-three flip-flops and classic tiger bags are still in production, so stay tuned.”
On the evening of August 31, the well-known Wutiaoren band in “Summer of Band 2” announced on its Weibo account that its Taobao store “Wutiaorendu Store” officially opened. Currently, the number of Taobao fans in the store has exceeded 15,000.
The Wutiaoren rock band was established in 2008. It is composed of lead singer and guitar Mao Tao, lead singer and lead guitar, and accordion peopleko. In “Summer of the Band 2”, Wujoo almost rushed to the hot search every time he played, and his twists and turns of “eliminated” and “fished” competition experience also attracted great attention. As of press time, the topic “Laughing to Death by Five People” has reached 930 million views. According to the news released on the official Weibo of the program group on the same day, due to being among the best in the resurrection vote, Wutiaoren will return to the stage for the third time.
According to the “Survey Report on the Living Status of Chinese Musicians” released by Communication University of China in 2018: 30% of musicians have 0 music income, 70% of musicians need part-time jobs, and 95% of musicians cannot rely on music alone. Income to support yourself.
The two seasons of iQiyi’s “Band’s Summer” program successfully helped the band break through the original niche circle attributes. After the show was broadcast, according to official statistics, in the first season of “Summer of the Band” related Weibo topics totaled 4.5 billion views, and it was listed on 70 Weibo hot searches. 108,000 netizens gave 8.8 points on Douban. .
The bands that no one cares about before have doubled their worth. After the end of the first season, the tickets for the first stop of HOT5’s national tour in Wuhan were sold out within 1 minute. For Click#15, who was worried about the fare reimbursement, the performance fee has tripled, and the tickets for the Beijing tour were sold out within 3 minutes. According to a person working in the music industry: After the end of the first season, penicillin performance fees increased by a full 20 times.
In addition, the band members with distinctive personality have also become the darlings of commercial brands. was invited to Li Jiaqi’s live broadcast room; in June this year, IKEA launched an adaptation with new pants The song “Don’t ask me why I grew up”, and shot a weird commercial; Keep also invited the new pants band to settle in. Keep launched the “Rock and Roll Fat Burning Lesson”; Collaboration with the Hedgehog band that is engaged in making music…
According to the information provided by iQiyi, 4 weeks after the broadcast of “Band Summer 2”, there have been more than 2More than 0 brands have confirmed their cooperation intentions with the top 20 bands, and the brand range spans various fields of daily chemicals, automobiles, and beauty.
The development of the IP influence of “Summer of the Band” is also continuing. “Summer of the Band” has been included in the original movie theater line new film plan announced by iQiyi Pictures for the period of 2020-2021, trying to get a share of the film market.
Many of the other movies that have been screened have also chosen to collaborate with up-and-coming bands in “Summer of Bands”. The theme song “Ambition” of Ang Lee’s “Twin Killers” was sung by click15; Penicillin’s masterpiece “Talking about Memory” became the theme song of the web drama “When She Is In Love”; “Dance!” “Elephant” selected the Hedgehog band’s “Train to the Clouds, Dreams Rest in the Nine Sky” as the episode…
The summer is coming to an end, but the influence of “Summer of the Band” has not declined. How will the bands after “break the circle” further expand their influence and commercial value?