There are advertisements on Baidu Tieba. Although the system platform has been used for advertising, it has also caused dissatisfaction among users and affected the retention of users in the community.
4. Establish a mechanism for users to publish content
How many pieces of content a user is allowed to post in a day is actually what the community product manager has to think about. Since it is open to all users as long as the submission can be viewed, it is necessary to ensure that it cannot become a user’s “blog”. The community is an open platform. It is necessary to establish that everyone can contribute and everyone is equal.
We cannot ignore the feelings of new content producers just because some user content is generated frequently and there is enough content.
For example, at the beginning, PMTalk created up to 3 articles a day, and after that, quarantine was required one hour or 24 hours later. Avoid causing some users to submit madly, resulting in insufficient community content.
5. Advertisement filtering mechanism in the community
Introducing regular keywords to filter out the frequency of illegal words is the first firewall. After it is triggered, there can be a user violation reminder mechanism in the operation background, and the administrator can block and delete articles.
The advantage of the filtering mechanism is that it reduces the generation of advertisements and content that has nothing to do with the tone of community content. At the same time, it ensures that the environment of the content producer is clean. Does not affect the submission of content creators
Imagine you are going to have a good meal, but you find that there are leftovers left by the last customer on the table. I believe you have no appetite to move your mouth.
The author is like a customer who is about to eat and drink, so messy ads apply the “cleanness” of the community and naturally don’t want to come.
6. Add author identification and rights
If the platform does not establish an equity mechanism for content producers, then your content producers are not yours. Can’t stay, he just found out by accident when he posted to you today, but it will not be fixed.
Because the identity mark and rights mark are not prominent with ordinary users, it is difficult for the author to have an identity.
The above is my iterative experience under version 4.0 of PMTalk Product Manager Community. It is also my experience of more than dozens of community products
Even if 90% of the iterations are useless, they still do. Because without verification, ideas are always fanciful. The advantage of the product manager is to spend the boss’s salary, butBut continue to accumulate 10% success rate experience for myself
This is the reasonable mentality of a product manager.
Today’s sharing is here.