0px;”>Capital market:Investment is more rational, and the “head effect” of new consumer brands is increasing
The performance and popularity of the financing market most directly reflect changes in consumption trends. From the perspective of financing: in 2020, capital investment in new consumer brands will be more rational, and market resources and funds will be further concentrated on top brands and innovative brands on various tracks:
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Jane Eyre, the main high-end additive-free yogurt brand, received 400 million yuan in Series A financing from Jingwei China;
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Perfect Diary received US$100 million strategic financing from Tiger Tiger Fund (China) and other capital, and plans to go public;
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Naixue’s Tea completed a US$100 million Series B financing led by Shenzhen Venture Capital in the first half of 2020;
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MOODY, which entered the consumer market with cosmetic contact lenses, has received two consecutive rounds of financing since its launch in January, totaling 60 million yuan.
Chajiashui, focusing on the field of saliva, has completed a round of financing of tens of millions of yuan, and domestic brands in the beauty and cosmetics field such as Brand Technology, VENUS MARBLE, Xi Muyuan, DOCO have received financing…
It’s not hard to seef; letter-spacing: 0px;’>Business development:The frequency of catering and children’s parent-child changes is getting higher and higher
According to the monitoring of Yingshang Big Data Center, in the first half of 2020, the proportions of newly opened and closed stores for catering and children’s parents and children have all increased year-on-year, and the overall frequency of changes has increased.
■ Catering: After the resumption of work, some catering companies almost lost their profits last year for two months due to the inventory of ingredients and personnel stranded during the Spring Festival. With the normalization of epidemic prevention and control, catering brands are also trying to provide semi-finished products retail while opening up take-out services, gradually opening up the retail link, forcing catering to transform into “service + retail”.
■ Retail, sports and entertainment: The proportion of newly opened stores has decreased year-on-year, and the proportion of new closed stores has increased year-on-year, which puts pressure on recovery. In addition, during the epidemic, beauty makeup has flourished (data shows that since the beginning of this year, the number of beauty BPs has been three times that of the same period in previous years), and the overall trend is upward.
■ Life services: With the improvement of the domestic epidemic prevention and control situation, residents’ consumer demand for daily life has been released compensatively, and the life service industry has an upward trend (the proportion of new stores increased year-on-year, and the proportion of new closed stores decreased year-on-year). obvious.
■ Cross-border collection stores: The proportions of newly opened and closed stores both declined year-on-year, and the overall development was weak.
