This article is from WeChat official account”Music First Sound” (ID: nakedmusic), author: Echo, editing: Fan Zhihui, head of FIG. source: microblogging @ five people WUTIAOREN
On the evening of August 31, the Wutiaoren band announced the official opening of the Taobao store “Wutiaorenduodian” on Weibo, and placed the Weibo on the top of the list.
Opening the Taobao page of the store, a strong market atmosphere rushes over. The background of the store is a retro poster with “Best Opening”. The products are endorsed by Nishina and Maotao Cool. The decoration style is very simple. Currently, there are only 5 items on the Taobao store, one set of metal badges, two T-shirts, and two sets of posters. The second batch of fierce goods-three flip-flops and classic tiger bags are still in production.
The fans were suddenly distracted. Unexpectedly, the five people who had been fishing for a summer in iQiyi suddenly appeared in the Taobao store.
From the beginning of the second season of “Summer of the Band” (hereinafter referred to as “Le Xia 2”) to now, the five people haveAfter three eliminations, the popularity has gone all the way. From the first issue of Nishina Amo’s comedy effect to the top of the hot search, as well as the “one twists and threes” competition road that was eliminated three times and resurrected three times, this dialect, local, and unsophisticated band finally came out in a rush. Circle, also successfully turned “Summer of the Band” into “Summer of Fishing for Five Men”. At present, the number of topics of #又得去捞五条人了# has exceeded 570 million.
Undoubtedly, “Le Xia 2” allowed Wu Tiao people to truly enter the public eye and gained huge topics and traffic. The unruly, unruly humor of PeopleSoft and Maotao also formed their bands in many different styles. The distinctive degree of recognition. Behind the topics and traffic are the fireworks in the market. The stories of the people at the bottom are the creative background of the Wutiao people and their own lives.
In the past six months, musicians have not had an easy life. The Wutiao people also claimed that “all the money was spent during the epidemic”, which made Wutiao who had no cars and houses “exacerbated the situation” and teased themselves for “fame and fortune.” “Coming to the stage of “Le Xia 2”, and now opening a Taobao store, it is logical.
From “Summer of Fishing for Wutiaoren” to Wutiaoren’s multi-storey taxi shop
Looking back on the way out of the five people, it almost started with an accident.
In the first issue of “Le Xia 2”, the performance of the five people cannot but make people remember. The change of the song on the spot was just because it felt like it was unstoppable, and adhering to the spirit of “I will tell you when the problem arises”, the subtitles, lighting, accompaniment and director were all dragged down. In the dialogue between the band and the host, PeopleSoft joked that he was “Takuya in the countryside” and “Guo Fu County”, and the stalks kept going up. After being eliminated, I didn’t forget to comfort the staff seriously and said: It doesn’t matter, I think you can find a better job.
In addition to their performance art-like abnormal behavior, their plastic music and chic painting style are also impressive. When the director cue went to Wutiaoren to appear on the stage, they were still lying on the sofa with sleepy eyes, followed by Mao Tao’s footsteps on flip flops and Nishina in shorts and leather jackets. This band from the small county town of Haifeng, Guangdong,People are like their songs, humorous, casual, and determined, playing the accordion and guitar, as if they were snapping their fingers in the street.
The “Daoshan Young Boys” that were temporarily replaced are all Haifeng dialects that are not understood. The phrase “old and powerful” that is constantly repeated in the song comes alive with the very local accompaniment, and the performance is strange and strange. Full of a sense of scene. Like a red plastic bag on the street slapped on your face by the sea breeze, the story of Haifeng County is gradually unfolding under this red plastic filter.
In this way, Wutiao people quickly broke the circle with vivid market atmosphere and unruly sense of humor, followed by overwhelming interviews and the “top-tier” treatment that dominates the popular searches every episode of “Le Xia 2”. With a stubborn physique, PeopleSoft is always willing to accept interviews from various media, inadvertently revealing the literary and artistic attributes of their fans and book fans, but never give up his funny attributes, ready to dismantle all the interviewers’ presuppositions. When recommending the movie “Midsummer”, the interviewer asked PeopleSoft to give Amway a reason. He pondered for a while, and he ran out a laughter saying-“After you watch it, your work will go well, you will get rich, and you will live a lifetime.” …Well, good luck!”
With a free temperament and a low-key inner show, the audience found that their weird appearance had an endless treasure core. After accidentally breaking the circle, the band’s popularity has risen all the way. At the moment when participating in the festival, the five people laugh at themselves for fame and fortune. In a subsequent interview, they said very frankly that at present, “the fame is obtained, and we have to wait for the benefit.” So, they walked into Li Jiaqi’s live broadcast room, threw slippers and room card on the spot, and completed the first commercialization attempt in the gag room. After being eliminated by “Le Xia 2” for the third time, he simply opened a Taobao store-Wutiaoren’s Store.
“Story” is an imported word with the flavor of barbecued pork. It is transliterated from “store”, which means self-employed commissary. It was a popular name for neighborhood shops in Hong Kong in the 1980s and was later introduced into the Pearl River Delta region. Workers after work late at night especially like to sit at the gate of the store. People on the side of the road will come and spend the whole night. In Guangzhou, the second and third stools at the entrance of Shiduo are standard equipment, and “Zai Shiduo” has also become a reflex of Guangzhou people’s ass.
But in the fast-changing modernization process, “Story” was quickly left behind the times, withThe wave of chain convenience stores went after another, and more than half of the stores in Guangzhou city were closed. And “staff” has gradually separated from the context of the store and evolved into a cultural symbol, referring to a casual and pragmatic street culture in Guangzhou.
The look and feel of “Story” is very similar to the temperament of Wutiao people. There are many damp and shining stories hidden in the stomach. There are many traceable time objects on the body, but it is not unassuming . The small and simple facade, without the decoration of Fendai, without rhetoric, but silently cares for everyone on the street, and considers a series of life details. Wujo people opened the “store” from the streets to the Internet, bringing its mark into the era of never looking back, making it a sinking classic base, just like their music.
The small family store seems to sell the surroundings of Wutiao people, but in fact they also carry the music anchor of Wutiao people over the years. The top-selling T-shirt in the store is the Crazy Horse Green T priced at 169 yuan. The pattern on it is a black and enchanting horse wearing an accordion and a straw hat. In 2006, Renke lived in Shipai Village. He started his self-study because he was fascinated by the accordion elements of Jeepzhai music. Worrying about being complained by neighbors, PeopleSoft ran to the empty bus parking lot on the nearby Racecourse Road in the middle of the night to practice piano. In 2015, this “crazy horse” wearing a straw hat was printed with a poster of Gojo’s Taiwan tour. Now, it is made into a T-shirt.
Another hot item in the store is a series of products with the band logo—red plastic bag as its iconic element. For Wujo people, “plastic is another naked reality”, and the so-called “plastic feeling” is actually a documentary style in my opinion. In Wutiaoren’s songs, there are shadows of grassroots everywhere, with hometown and life, and there are feasting and various characters that appear in every county. They use trivial and fine