How long can Luo Zhenyu’s own IP last?
Editor’s note: This article from the micro-channel public number “Connection Insight” (ID: lxinsight) , of: Liu Luming.
Editor/Ye Lili
In the sixth season of “Qihua Shuo”, when the debaters used terms such as “knowledge payment” and “trafficking anxiety” to describe the tutor Luo Zhenyu, he was slightly interrupted by him.
He sternly responded that he was not doing knowledge payment, but knowledge service. “Selling knowledge means paying for knowledge. Selling fried dough sticks is fried dough service. How come there is no industry that pays for fried dough sticks?”
At that time, Luo Zhenyu’s response caused controversy among netizens, and it also made the audience realize for the first time that this person, known as the creator of payment for knowledge, was so resistant to the label of payment for knowledge.
At the end of 2012, Luo Zhenyu launched a knowledge talk show “Luo Ji Mind”; at the end of 2015, held the first “Friends of Time” New Year’s Eve speech, every year since then, this speech has become a hot news In May 2016, the app was launched. In less than a year, the total number of users exceeded 5.5 million, and the average daily active users exceeded 450,000, making it one of the leaders of paid knowledge apps.
Luo Zhenyu’s “Friends of Time” New Year’s Eve speech, picture source network
However, after the first year of payment for knowledge in 2016 and the prosperous period in 2017 and 2018, the situation of the payment for knowledge industry at this moment is not what it used to be.
Short video platformKaishou and the rise of Douyin are distracting users, and even the expansion of knowledge content on station B is changing users’ fragmented learning habits. p>
Looking back at Luo Zhenyu’s response to the payment for knowledge label in the past, we can also see that the payment for knowledge platform has actually been seeking more diversified formats, and it is facing the dilemma of business upgrades, while a single payment business It is an obstacle to growth.
No matter how beautiful the story about knowledge is, the one identity Luo Zhenyu cannot escape from is a businessman.
Now, he will take his company to go public.
September 25, Beijing Thinking, the parent company of “Get” and “Luo Ji Thinking” Creation Information Technology The company has submitted an IPO prospectus and plans to be listed on the ChiNext. The issuance plans to raise funds of 1.037 billion yuan. Based on the issuance and fundraising calculation, the company’s valuation will exceed 4 billion and become the “first share of knowledge payment.”
Before the IPO, Luo Zhenyu’s holdings were valued at 1.729 billion. If calculated by the average increase on the first day of listing, his net worth would reach 4.599 billion.
As a businessman, this is his closest moment to wealth, but it is still unknown whether thinking creation can maintain a good operation instead of just treating the listing as a capital game; as a “knowledge service provider” he prides himself on, Luo Zhenyu’s judgments and predictions on current affairs are also unconvincing, and “knowledge liar” and “knowledge dealer” have become his negative labels.
The controversy always accompanies him, but he cannot fully define him.
It is undeniable that making knowledge a business has only been put on the table since Luo Zhenyu. It can be said that Luo Zhen