This article is from WeChat official account:GeekMovie (ID: geekimovie), of: two brother, from the head of FIG: official website

In April when the new crown virus ravaged the United States, a brand new application appeared in the video streaming industry——Quibi, which shocked the industry.

The reason for saying this is that most startups are in a bitter state at the beginning of their establishment, especially when the product has not been officially launched on the market. Cast ravaged.

But Quibi has been in a state of “holding a golden spoon” from its establishment to its launch in April.

The startup Quibi can bring its own halo, mainly for three reasons:

  • Super rich

Generally speaking, start-ups whose products have not been officially released can’t talk about establishing a complete business model, so they can’t touch the side of Series A; even if it’s a round of financing, it’s worth tens of millions of dollars in the US market. Level.

But Quibi received $1 billion in financing at the beginning of its establishment in August 2018, making it the most heavily funded media startup in history.

By the time the product is officially released, Quibi hasAfter raising nearly 1.8 billion US dollars, this financing capacity is dozens or even hundreds of times that of ordinary start-ups.

  • Super people

In start-up companies, there are generally few big names in the industry, while Quibi has two Jeffrey Katzenbergs from the media industry.(Jeffrey Katzenberg) and Meg Whitman from the Internet industry (Meg Whitman).

Jeffrey Katzenberg (left), Meg Whitman (right)

Kasenberg, one of the three co-founders of the famous DreamWorks, the K in the acronym “SKG” of DreamWorks stands for Katzenberg.

Whitman, who has been in charge of eBay for ten years, dragged eBay from a small company of 30 people to the world’s top Internet companies, and later became the chairman of HP.

These two are the top players in the media industry and the Internet industry. They are the founder and CEO of Quibi.

  • Super innovation

Quibi aims at a market gap that the industry has never focused on—high-quality skits, and hopes to create a new video content segment.

Quibi represents a brand new “third-generation film narrative“, which hopes to create high-quality short dramas of about 10 minutes through Hollywood-level stories and production methods to fill the Internet era A fragmented timeline of the audience.

And through high-viscosity content and excellent user experience, build itself into the Netflix of short video field.

The core elements are original content, high quality, short duration, pure mobile.

The third point, “super innovation”, is what Quibi has most expected. After all, this is a brand-new business model. If it succeeds, Apple will launch the iPad and create a new market.

Behind the name Quibi, it actually means “Quick bites”, which literally means “quick bites”.

Quibi also hopes to quickly bite out its own market space in the existing customer base.