Related reading upgrades, the recommendation is more efficient.
Editor’s note: This article is from the WeChat public account “Knowing the Program” (ID: zxcx0101), author Leng Si true.
WeChat’s functions are basically laid out in front of you generously, with very few Easter eggs and lack of space for users to explore on their own.
However, the “hidden function” we discovered today is an exception. This function requires you to perform some operation before it appears.
This feature is an upgraded version of “Related Reading” at the bottom of the official account.
After users express their favorite interactive actions such as “Like, Watch, Share”, etc., they will be able to see the newly added “People who like this content also likes” section at the top of the message area, which will show likes The content that other users like in the same article, including the official account name, article title, cover, and number of likes, helps users to extend reading.
The predecessor of this function, “Related Reading”, was originally under the folded message area, through the “Related Reading” patch module to recommend related articles to readers. The bottom of the message area will display the article title, cover, reading volume and source No., readers can click to jump to read.
But this feature that needs to be triggered by the user is no longer smart recommendations through the platform as before, but through the same user behavior to recommend. At the same time, the promotion of the display area of recommended articles from the end of the message area to the head of the message area also marks the increase in the importance of this function.
This feature is both good and worrying for operators. The good news is that the old article has got a more efficient recommendation position. The worry is that this position will also divert other similar accounts.
During our testing process, two of the six official accounts not only displayed the old text of this official account, but also displayed the articles of other official accounts. Such as 果运< /a>The camper himself performs the interactive operation of “Like, Watching, and Sharing” at the bottom, and may be able to see the article “People who like this content also like”, so as to make it more clear about the type of official account that their readers are concerned about. You can also learn more about what kind of articles your readers like.
Recommended articles are related in category and content
For operators whose “Related Reading” only displays articles in this official account, this recommendation area can further activate old articles, and at the same time, the recommendation will be more accurate and the recommendation effect will be better.
This number is recommended to display only recently updated articles
As a reader of the official account, after knowing that you can see more recommended content by clicking on the “Like, Watching, and Share” at the bottom of the official account article, will you take the initiative to increase your score?How often is the extreme interaction?