Yuanqi Forest recently upgraded its brand logo, changing the Japanese “気” character into the Chinese character “qi”.
Yuanqi Forest has recently upgraded its brand logo
Yuanqi Forest recently upgraded the brand logo, changing the Japanese “気” character into the Chinese character “qi”. This is the first time that the text content of the Yuanqi Forest Logo has changed since its establishment.
Currently, the official website of Yuanqi Forest has launched a new logo. From the main logo of the official website to the product promotion poster, the Chinese character “qi” has been replaced. On product packaging, soda sparkling water still uses the word “気”, and the packaging of milk tea products currently coexists in Yuanqi Forest and Yuanji Forest. Promotional posters of various products have been updated simultaneously, including sparkling water, milk tea, burning tea, juice sparkling water, bodybuilding light tea, and alien energy drinks.
It is understood that “気” is currently a common usage in Japanese. The packaging label produced by the “Japan Co., Ltd. Genki Forest” once made some consumers mistakenly believe that Genki Forest is a Japanese brand.
According toInterface News From the perspective of Yuanqi Forest, the new Logo will be gradually applied to all product lines. But the original Japanese “気” will still be retained as a trademark.
According to public information, Yuanqi Forest was established in 2016. Its products cover more than 30 provinces and municipalities across the country, and are exported to overseas markets such as the United States, New Zealand, and Singapore.
In July this year, it was reported that Yuanqi Forest was about to complete a new round of financing, with a post-investment valuation of approximately US$2 billion. Sequoia China and Yuansheng Capital entered the market, and some old shareholders followed suit. In 2019, the industry circulated that Yuanqi Forest received investment from Longfor Capital, Gaorong Capital, Black Ant Capital and other capital at a valuation of 4 billion yuan.
MainEditor’s comment: As one of the top players in the new beverage field, Yuanqi Forest needs to adapt to new market demands. Previously, Genki Forest focused on Japanese style and propaganda, aiming at some young people’s pursuit of the two-dimensional and Japanese culture. Now that market competition is intensifying, Yuanqi Forest needs to expand more diverse user circles and seize more market shares.
In the beverage track, the enthusiasm for capital investment is soaring, and market competition also intensifies. Recently, Michelle Ice City, the largest domestic tea beverage chain, was rumored to complete a new round of pre-IPO financing, with a valuation of up to 20 billion. Not long ago, the new tea drink representatives Xicha and Naixue’s teas were also reported to seek listing…
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