The documentary has entered the “net life era”, and the B x documentary has become a development strategy
It is learned that Bilibili and BBC Studios jointly announced a long-term strategic cooperation. The two parties will carry out a series of in-depth cooperation in the content co-production and IP derivative development of multiple blockbuster documentaries. According to the agreement, Station B and BBC Studios will jointly produce head documentaries such as “Green Planet” and The Mating Game in natural history. At the same time, the two parties will also carry out more cooperation in the fields of content undertaking and IP joint development.
Under the combined effect of multiple factors such as the user group and the platform side, documentaries have gradually begun to enter the era of online production, and major video websites have continuously developed the practice and layout of documentaries.
Whether it is “The Cute Ones” co-produced by Tencent and ITV, “Flavour World” independently developed, or Iqiyi produced and broadcasted the exclusive “Legacy” and “The Great Craftsman”, or Youku’s “A Private Banquet” and “A Childhood in Another Country”, both show that major video sites have bet on PGC. Above, and the unique attributes of the documentary also destined that Station B will not be absent in this battle.
Since its listing in 2018, Station B has performed well in all aspects. However, station B has two major bottlenecks that are difficult to break from beginning to end: the limited monetization channels caused by no advertising, and the difficulty of exiting the circle caused by the two-dimensional style.
In consideration of breaking the bottleneck, Station B has set its development strategy on copyright purchase. I bought “Harry Potter” and “Detective Conan” in the animation zone, and gained a large number of new members;In the documentary field, station B also Has maintained a good performance:Up to 8.9Douban scoreddocumentary “Life “A String”, “I repaired cultural relics in the Forbidden City”, “Looking for Craftsmanship”, etc. which unexpectedly became popular at station B. With the support of the “Documentary Search Project”, Station B has jointly produced documentaries such as “Polar” and “Magical Moon”.
According to this agreement, Station B will jointly produce “Green Planet” with BBC Studios, which is the successor to BBC’s “Earth Pulse 2” and “Blue Planet2″. The Mating Game is the BBC’s first large-scale natural history documentary filmed in 8K standard, produced by the “Blue Planet” production team. In the field of British drama, the BBC is adapted from the science fiction novel “Dish World” The Watch will also be exclusively online at station B.
Currently, major video sites arePractice and layout are endless. The copyright purchase of station B has just emerged. With the gradual development of cooperation with BBC Studios, station B will surely leave its mark on the Chinese streaming media track.
The documentary has entered the “net birth era”, and the related competition among the major video platforms is in full swing. However, it is worth noting that no matter what features and advantages the platform has, the content and quality of the work itself are the basis and guarantee for excellent reputation and broadcast results. More importantly, whether domestic video sites can adapt to the tastes of local audiences after purchasing the copyrights of foreign documentaries is also a question that video sites need to consider.