Recently, Tesla has cut prices frequently.
Recently, Tesla suddenly announced the termination of the implementation and offline confidence assurance plan
Recently, Tesla suddenly announced the termination of the implementation and discontinuation of the confidence guarantee plan. Car purchase orders after October 16 will no longer enjoy the plan.
According to the previous terms of the Confidence Guarantee Program, after purchasing a car, consumers who are not satisfied with a new Tesla car can return the car within 7 working days after the vehicle is delivered. After returning the car, consumers will not be allowed to purchase models of the same version within 12 months, but they can still purchase models of other versions. If the confidence guarantee program is abused or the car is returned maliciously, consumers will not be allowed to buy any Tesla models for 12 months.
Recently, Tesla has cut prices frequently. From October 1st, the price of Tesla’s domestic Model 3 standard battery life upgraded version is reduced to 249,900 yuan after subsidies, falling below the threshold of 250,000 yuan, and the price of Model 3 long-range rear-wheel drive version is reduced to 309,000 yuan after subsidies. , The price cuts exceeded 20,000 yuan and 30,000 yuan respectively. Since the beginning of this year, the cumulative price of Model 3 standard battery life has been reduced by over 80,000 yuan, a drop of over 25%.
This makes it unacceptable for some consumers who just picked up the car in September. Now Tesla has suddenly cancelled the confidence guarantee plan for returning the car without reason for 7 days, further affecting the consumer experience.
As Tesla continues to cut prices and cancel the confidence guarantee program, some potential consumers who plan to buy Tesla say they choose to continue to wait and see to avoid being “cut leeks.”
According to Industrial Securities estimates, the subsequent domestically produced Model 3 has the ability to drop to RMB 220,000 to 230,000 (price paid by consumers), corresponding to an annual sales volume of 545,000 vehicles.
Editor-in-chief’s comment: Tesla is not so much a car brand as it is an Internet consumer brand. Electronic products are updated quickly, and price reductions are normal. The increase in mass production and the advancement of localization have provided space for Tesla to cut prices. After cultivating brand awareness, price reduction has become the most direct way for Tesla to expand the market…
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