The name of the new business unit may be “Today’s Choice”, “Today’s Grocery” or “Bounce Choice”.

Recently, ByteDance has been exposed to the bureau’s community group buying. A team is being prepared and a first-level community group buying division will be established.

Recently, ByteDance has been exposed to community group buying in the bureau. It is preparing a team and will establish a first-level community group buying division. The name of the new business unit may be “Today’s Choice”, “Today’s Grocery” or “Bounce Choice”. According to the news, the byte beating is changing from Xingsheng Optimal and other companies hire high-paying people and form related teams.

It is rumored that the community group buying business of ByteDance will land in November at the earliest, and will be piloted in central Shandong. According to reports, ByteDance began exploring community group purchases in Changsha in July this year. The original plan was to enter the game in August at the latest because of the Tiktok crisis.

In response to rumors about group buying in the community, ByteDance did not directly deny it, but responded to the media saying that the news was inaccurate.

Not long ago, a series of ByteDance strategic layouts were exposed, including the launch of Search ads to accelerate construction E-commerce closed loop and bet on K12And enlightenment education track, etc.

Editor-in-chief’s comment: After the overseas market was blocked, Bytedance returned to the domestic market to find room for growth. Community group buying is a good new direction. Live streaming has a life cycle, and fresh food e-commerce is a high traffic area. Relying on community group buying to centralize and scale fresh food to divert traffic to other businesses, it matches the traffic operation ideas that ByteDance is good at…

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