The “User Portrait” function was launched for the first time in the official area of ​​the WeChat Souyisou brand to help brand owners accurately reach users.

WeChat Souyisou launches user portrait function for the first time

According to reports, recently, the “User Portrait” function was launched for the first time in the official area of ​​the WeChat Souyisou brand to help brand owners accurately reach users. This function will also be opened in the Souyisou merchant assistant applet in the future.

The user portrait function provides data on gender distribution, age distribution, provincial-level geographic distribution, city-level geographic distribution, and equipment distribution.

WeChat official suggestion to start with the following three aspects to give full play to the user portrait function:

  • First, pre-judgment: Before market activities, identify core users through user portraits, so as to formulate targeted marketing, which will do more with less.

  • Second, joint promotion: proactively add search-to-search paths to marketing activities, and through search-to-search landing conversion, you can accurately determine whether the people you reach meet expectations during the activity;

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  • Third, timely review: The official brand area is responsible for the functions of pull-out and return conversion, and timely review of data helps to grasp the cyclical fluctuations of potential users and formulate targeted strategies.

At the same time, WeChat stated that it will launch more B-side operation tools in the future to help B-side manage WeChat Sou Yisou traffic.

As early as the beginning of this year, WeChat revealed that it would search for content, brands and services. Not long ago, WeChat Souyisou was upgraded to a universal assistant, adding a “fingertip search” function based on the original main search portal. Users can directly access some brands and services through fingertip search, or they can select keywords for precise search by sliding.

Editor-in-chief’s comment: WeChat Souyisou has been upgraded again. The previously added “fingertip search” function improves the experience of C-end users. The user portrait function opened this time is intended to help B-end brand merchants to achieve more precise marketing and strengthen user conversion and retention. WeChat Souyisou is becoming a bridge connecting B-side and C-side, constantly improving the brand and service experience…

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