In addition to the Misty Theater, there are two new theaters.
In 2020, iqiyi’s misty theater trial success, the short play “The Hidden Corner” And “The Silent Truth” successively rushed to douban 9 points, the retention rate of “The Hidden Corner” is as high as 40%, It’s better than many long dramas with less than 20% retention. Although the sequels of “China New Rap” and “Summer of the Band” failed to surpass the influence of the first edition, they still played a stable role.
What will iQiyi broadcast in 2021?
On October 22, iQIYI released a new year’s film list: Variety Shows will lay out six major “trend tracks”, the series will launch three major brand theaters, four major theme series, and four major matrices. Animation content and top global sports events, etc.
The six “trend tracks” refer to fashion idols, trendy stage, TideLife, tide emotions, obsessive craze, screaming waves. Among them, the trendy idol refers to the talent show, including the third season of “Youth with You”, “Next Debut”, and “The Hundred Sons of Earth”, etc.; the trendy stage refers to the music and drama programs, including “Burst Stage” and “No Interruption”. Electric Club”, “China New Rap 2021”, “DramaNew Life“, “Sister Club”, etc.; Trendy Life explores lifestyle, including “Wonderful Flowers 7”, the second season of Trend Partners, “Hahahahaha”, “Winter Ski House”, etc.; Trendy emotions focus on emotional topics, including “The Man Who Makes a House” Season 3, “Sister, Have a Brother”, “The Tea Party of Beautiful Girls of the World”, “Like You and Me” Also” Season 3, “I Want to Live Like This” Season 2 etc.; the maze craze will combine popular board games and reasoning games to create a themed variety show, including “Cute Thief Detective”, “Strange Script Shark”, “The Last “Winner”, “Fate Planning Bureau”, etc.; Scream Wave specifically refers to the iQiyi Scream Night brand-2021 iQiyi Scream Interactive Carnival Night.
Variety show list
It is worth mentioning that “Band’s Summer 3” did not appear in the list announced by iQiyi. Whether this show will continue next year is still unknown.
But the new season of “China New Rap” is already in preparation. In 2020, in addition to iQiyi, Station B also launched its own rap program “Rap New Generation”, and Mango TV launched “Rap Listen to Me”. For an originally Asian culture, the number of excellent creators and loyal fans in the circle is limited. Can so many variety shows be supported?
“I think although there are many programs of the same type, “China New Rap” can still take the lead. Whether the other two will continue to do it next year is still unknown . Because in the competition, no one can lose money and have to do it.” Wang Xiaohui, president and chief content officer of iQiyi Professional Content Business Group (PCG), said in an interview with 36 krypton.
The other variety show sequel that will be released next year is the third season of “Youth with You”. 2021 will be a well-deserved draft year. Including “Youth with You 3”, a total of at least 6 large-scale audition programs will be launched on the entire network-Tencent Video’s “Creation Camp 2021”, Mango tv’s “Hot BloodBoiling Brother”, CCTV’s “Go Online! Huacai Youth” “, “A Boy Who Goes Out of the Circle” at Station B, and “Asian Super League” by YoukuStar cluster“. In other words, At least 600 players need to show their fans to vote for products.
“I am really worried.” Wang Xiaohui said. “I am worried that everyone’s homogenous competition will ruin this form.”
“In fact, this market is large enough, I hope everyone can compete virtuously, each Innovate, and help support it together. What I am afraid of is homogenization, and I am afraid that everyone will follow a set of models.” Wang Xiaohui told 36 Krypton. In addition, he worries that too many talent shows may be offensive to parents and may cause regulatory pressure. “We can only do our own thing first.”
In terms of drama series, there is no controversy. The “Mist Theater” will be retained. Next year, “Who is the Murderer”, “Gold Rush”, “Nightwalker”, “Moses on the Plain”, “Deadly Wish” and other suspense Short episodes.
Mist Theater Movie List
In addition, two new theaters will be added in 2021: the “Lian Lian Theater” focusing on love themes and the “Little Funny Theater” featuring comedy content. Lian Lian Theater will have “Moonlight Variations”, “Qing Qing Qing My Heart”, “So I Love You So Much”, “Dust in the World”, “Love in Dimples” and other romantic dramas; Xiaodou Theater will launch “Broken Things Elite” “, “Happy Partners”, “Deyun Washer” and other comedy content.
Iqiyi Animation will also launch 30 key projects, including “Wind from Luoyang: The Wonderful Boy”, “Shenlan Qiyu Wushuangzhu”, “Chi FlameJinyi Wei”, “I have to betray the earth”, “Spring and Autumn Sealing God”, “Yunzhongju The Three Sons,” Zhao Chai,” “Xing Wu Shen Jue”, “Killer Goode”, etc.
“The content of the second dimension must be the strategic focus of iQiyi in the future.” Wang Xiaohui said. “Make a good non-real person IP, its value will be much greater than the real person IP.” Recently, iqiyi launched the Virtual human talent and talent competition show“Cross-Dimensional Rising Stars” is currently on the air.
Station B, which started with ACG content, is involved in live-action web dramas and live-action variety shows, while Tencent Video and iQiyi have created two-dimensional papermakers. There must be a long war to be fought in the future.