The draft for comments regulates micro-commerce, live e-commerce, and the second-choice one that has been criticized by merchants.
On October 20, the State Administration for Market Regulation issued an announcement to solicit public opinions on the “Measures for the Supervision and Administration of Online Transactions (Draft for Comment).”
On October 20, the State Administration for Market Regulation issued an announcement to solicit public opinions on the “Measures for the Supervision and Administration of Online Transactions (Draft for Comment).” The draft for comments regulates micro-business, live e-commerce, and the second-choice one that has been criticized by merchants.
According to the draft, provide business space for merchants, and provide social or e-commerce platforms with transaction-related services such as product browsing, order generation, online payment, etc., and legally review merchant qualifications, product and service information monitoring, and consumers Responsible for rights protection.
All e-commerce merchants, including micro-commerce, live e-commerce, etc., should clearly display the actual business entity, after-sales service and other information, and must not deceive or mislead consumers through fictitious transactions, false propaganda, and confusion about the source of goods. .
According to the draft, the platform must not abuse its dominant position to interfere with the independent operation of merchants, and must not impose unreasonable restrictions or impose unreasonable conditions on cooperation between merchants and other platforms. Merchants can choose to operate on multiple platforms.
Where the platform establishes or changes an exclusive cooperative relationship with a merchant, they shall negotiate on an equal footing, and the platform shall not force merchants through unreasonable means such as searching for rights reduction, removing products, restricting operations, blocking stores, and increasing service charges. If the platform proposes to establish or change an exclusive cooperative relationship and cause losses to the merchant, it shall be compensated.
In addition, according to the drafting instructions of the draft, the State Administration for Market Regulation has conducted research and concluded that the number of transactions per year does not exceed 52, and the annual transaction volume does not exceed the average annual salary of urban private sector employees in the area where it is located. “Small transactions”, according to the “E-Commerce Law”, are exempt from the registration of market entities.
Editor-in-chief’s comment: Regulatory releases drafts for soliciting comments on new e-commerce regulations, releasing a signal to further regulate the e-commerce industry. At the moment during the Double Eleven War, Tmall, JD, Pinduoduo, Douyin, Kuaishou, WeChat, Meituan, etc. have set off a melee in e-commerce. Traditional e-commerce, live broadcast e-commerce, social e-commerce and other new and old formats are closely intertwined, and the industry is present. The barbaric growth situation urgently needs to be regulated.
ElectricThe long-standing problem of choosing the first among business platforms has also been brought into supervision. This will restrict the top e-commerce platforms such as Tmall and JD.com, safeguard the rights of brands and merchants to operate independently, and solve the problem that merchants are forced to stand in line…
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