There are many knowledge videos on Station B, but Luo Xiang only has one.
On October 25th, when searching for the term “Luo Xiang” on the website and App of Station B, an animation will automatically appear to celebrate @罗翔说刑法 account number of fans exceeded 10 million.
Up to now, Bilibili@罗翔说刑法 account has 10.3 million fans. Luo Xiang has become the second-largest individual UP owner in the whole B station after the UP owner @老土豆 in the game zone.
The first video of @老辣可考证, known as the “B Station One Brother”, was released in October 2013. The number of fans of the account exceeded 10 million in April 2020, which lasted 6 and a half years. 339 pieces. The first video of @罗翔说刑法 was released in March 2020. It took Luo Xiang less than 8 months and 86 videos to become a big UP owner with tens of millions of fans.
Luo Xiang is not a professional internet celebrity, nor is he an ACG Inside people. He is a Doctor of Laws at Peking University. He is currently a professor of criminal law at China University of Political Science and Law, director of the Institute of Criminal Law, a part-time lawyer of Beijing Huayi Law Firm, a practicing lawyer of Beijing Shuaihe Law Firm, and a lecturer of criminal law in Houda Law. His main research fields are criminal law, criminal law philosophy, economic criminal law, and sexual crime. In the school, many courses are offered to undergraduates and graduate students, such as the general principles of criminal law, sub-rules of criminal law, economic criminal law, and criminal law seminars.
Before Luo Xiang officially settled in Station B, he was already one of the “Ghost All-Stars”. In 2019, the video of his lecture on the Hou Da Fa Examination became popular at Station B because of the humorous language and strong storytelling, and it became the material of many UP masters in the ghost animal district.
On March 9 this year, Luo Xiang released the first video “B Station B students, Hello everyone, I’m Luo Xiang” has been played 10.498 million times. So far, the account has released a total of 86 videos, of which the highest playback volume is tens of millions, and the lowest is more than 200,000.
Flying melonData shows that @罗翔说刑法 account accounted for 88.58% of active fans, which was higher than the 81.79% of @老土豆. Luo Xiang’s fans are mainly men, and fans aged 18-24 account for more than half of his total fans.
Left: @罗翔说刑法 Right: @老 Tomato Image source: Feigua data
@罗翔说刑法 Fan portrait image source: Feigua Data
Learning videos are one of the types supported by Station B. In 2018, the learning class live broadcast at station B lasted 1.46 million hours, becoming the category with the longest live broadcast at station B. In 2019, Chen Rui, Chairman and CEO of Station B, stated that Station B had 4.2 million learning videos and 18.27 million people studied here, which is the number of college entrance examinations in 2018 2 times.
In June 2020, the “Knowledge Zone” will be launched on station B. During this year’s epidemic, station B launched the “Non-Stop School B” section. Users can choose to watch from China Education Television, Tsinghua University, Guanghua School of Management of Peking University, Shanghai Gezhi Middle School, Xueersi Online School, Gaotu Classroom, ZhonghuaAccounting Net school, science captain and other educational institutions’ free live courses.
36 Krypton has written and analyzed related topics before. The all-encompassing video site creates better opportunities for non-academic education to reach the public than pirated books. But the fact is that you can’t really expect to really learn a lot of “exam-oriented education” knowledge on entertainment content platforms. Things that are suitable for appearing on these platforms must also be courses that are related to entertainment, or at least the subject matter itself is interesting.
In October last year, the Bilibili classroom began its closed beta. The online courses include the well-known “Ghost Star” Zhang Zhaozhong’s “International Strategy Course”, “Poop Shoveling Officer Science Compulsory Course for Cat Raising” which teaches you how to raise cats scientifically, “The Latest College Entrance Examination Volunteer Guide” by Zhang Xuefeng, a humorous Internet celebrity teacher who speaks Northeast dialects
It can be seen that popular courses are highly entertaining. Either the teaching content itself is very relaxed, or the lecturer himself is humorous enough or has a halo.
There are many knowledge videos on station B, but there are still a few professors like Luo Xiang who can continue to produce humorous content and entertaining. Among the 30 personal UP masters with the most fans at station B, as the current Luo Xiang is the only knowledge UP master, most of the others are It is the UP master of games and life.
@罗翔说刑法 fan portrait image source: Feigua Data
Feigua data show that @罗翔说刑法 fans mainly focus on “funny everyday” (23.79%), higher than “knowledge popular science” (15.53%). This data has already explained the problem.