3:1, the strongest dark horse of Suning Cost S Competition
Editor’s note: This article is from the WeChat public account “Competition” (ID: Coreesports) , author: Li Yifei.
With yesterday (October 24), the DWG team flaunted their labels and won the crystals at the gate of G2 Spring. After three years, the LCK division finally got the tickets for the finals again. G2, a European team that is widely loved by players from all over the world, has to temporarily put aside its “anti-Korean cause”.
E-sports is cruel and fair. Every game is a test of sweat and effort, and it’s a struggle against talent. Today, the narrow encounter between the two LPL teams has undoubtedly added more blood to the S10 arena.
At 18:00 on October 25th, the battle between TES (Tao Bo) and SN (Suning) kicked off. For the last ticket to the finals, for the hard work of the past year, for countless players and audiences who care about them, For the glory of the final coronation, they will do their best.
Before the game, major live broadcasts and social platforms were cheering for the two teams, such as WeiboOn the login interface, a poster of “An Muxi Helps TES Sprint Finals” was placed.
Aside from Ah Shui’s increasingly “rounder” face in the poster, the competition noticed some different flavors.
As the number of sponsors behind the S game and each team has increased year by year, the appearance rate and exposure have also increased. In this year’s semi-finals, the “e-commerce war” between SN and JDG appeared, which was never seen in the past.
This means that capital’s control and participation in e-sports may have reached an unprecedented level.
For e-sports, for games, and for hundreds of millions of players, is this a blessing or a curse?
Competition will be transformed into a “war reporter” this time, and will bring you a wonderful game feast, and will also extend your perspective to the entire heroAlliance e-sports event system, providing exclusive analysis with reference value.
3:1, Suning defeated TES
First round: TES 0-1 SN
TES Blue Fangjies placed the order, Marriott jungle, clockwork mid laner, Jhin shooter , Pan Sen assisted SN Red monkey top laner, blind monk jungler, Tsar mid laner, Ezreal shooter, Luo assisted
In the early stage, the battle between the two sides mainly revolved around the road. 369 were killed in succession. However, with Casa’s gank, it gradually regained some economic advantages, but after all, there was not much room to play and gradually turned to the team.
The SN Bottom Road duo saw that Pan Sen was not there and wanted to kill Ah Shui by crossing the tower. As a result, Ah Shui moved flexibly and escaped the EZ’s big move. At the same time, the Prophet’s Pan Sen Great Wild Star arrived. A Shui directly won the double kill. Then cooperated with CasaTo win the third head, there is a sense of taking over the game.
In 15 minutes, Ah Shui Thorns was the first in the game. TES won two dragons, one pioneer and one blood tower. The game seemed to have entered the rhythm of fighting.
But the subsequent wave of small dragons was unexpected: Bin’s monkeys attacked Jhin suddenly after walking around, and Casa Wrist’s big move only carried the fake body, causing Ah Shui to be killed on the spot. Then TES was defeated and lost Long.
The hidden danger was buried at this time. The sofm, bin, and swordart lineups exploded in the mid-term. When the dragon soul group beheaded Ah Shui for two consecutive times, they restricted the output of the left hand and controlled the game. Bo took away the game.
Second round: TES 1-1 SN
TES Red captain comes in, blind monk jungler, clockwork mid laner, Ezreal shooter, Leona assists SN, blue Fang Aoun comes in lane, Qianjue jungler, Zoe mid laner, Jhin Archer, Bud assisted
In the early stage, Zoe played down the road to support and played two TES flashes. Fortunately, there was no headshot. When the time came to thirteen minutes, the blind monk came to the bottom road and cooperated with Leona to find Qian Jue’s trouble. As a result, the sheep spirit came out immediately. Zoe who was rushed to kill the blind monk and lost him. One blood and the next dragon fight for the right.
After going on the road, the two TES squatted on the grass for a long time, and finally waited for the right opportunity to cooperate with the 369 big move + TP to successfully kill Angel’s Zoe and moved back to some disadvantages.
The blind monk died again in 19 minutes, and SN played 1 for 2 and won the water dragon draw. TES then found a chance to kill Huanfeng’s Jin. TES took advantage of the hot strike to kill the mid laner and successfully won the big dragon. SN chose Aoun to go around and TP to retain EZ.
TES leads the economy by 6K, pushes down the road and kills the two of Nakano, and takes down the water dragon again after removing the high ground. SN refused to sit still, and the three on the road forced the clockwork to play 1 for 2, and the rhythm of TES was slightly slower. After 33 minutes of TES team battle killing two people, the middle lane advanced to demolish the home to equalize the score!
It is worth mentioning that the MVP of this game was given to Karsa, and Karsa’s blind monk KDA is surprisingly negative, which further shows that its role has exceeded its own economic constraints.
After two rounds, Suning’s condition got better and better. In the third round, he won the match point with the excellent performance of Bin Weapon Master. In the fourth round, he regained his power and ended the game. The final score was TES 1:3. SN!
Let’s also congratulate Suning for winning the last ticket to the finals!
Of course, there is more to know about Suning and Taobo outside the game.
The clearer “the hands”
Taobo E-sports Club, established in December 2017, has special branches such as League of Legends and Glory of Kings. Of course, today’s protagonist is its League of Legends branch.
Looking back to its historical roots, two teams can be found, namely 2144 and 2144D, which belong to the brothers of the 2144 game. Only Lies on the team is considered an experienced veteran. The overall strength is obviously insufficient, and he has been mixing in LSPL.
It is worth mentioning that at that time, the 2144 mid laner ID was “MapleKn1ght”, which was almost the same as the left-handed ID “knight” in the active game of Taobo. Perhaps it was also a legacy of fate.
The two brother teams have been mixed in LSPL until 2017. The management believes that new changes are required, so they merged and reorganized the two teams and changed their name to DAN. At the same time, at this time, he signed the coach White Crescent and a South Korean mid laner Ggoong.
As a result, this time the management of 2144 made a bet. Under the leadership of White Crescent, DAN passed the test and defeated VG to upgrade. In the celebration on Weibo, the mysterious boss “Dang Zong” behind the scene was implicitly mentioned. Allegedly, the famous LOL anchor Xiaozhi also owns shares of Dan Zonggi.
In fact, in this reorganization event, we can already see some of the things that capital brings: resources, players and support. These things will make the club’s strength rise rapidly in the short term, and the importance is self-evident.
But after that, DAN ushered in successive losses. Even after the LPL was formally aligned, he almost was kicked out of the LPL because he couldn’t pay the seat fee.
Until the noble man—Taobo Sports appeared, the situation turned to safety again, and DAN took his seat back, and his name was changed to the abbreviation TOP, and then TES.
After that, players such as the left hand, Kasa, and Ah Shui followed the flow of fate to join the team, slaughtered the Quartet in various events, and became the current LPL No. 1 seed.
TES’s performance in this World Championship did not live up to the No. 1 seed, and it created the history of the S game in the form of “letting two chase three.”
At the end of this epic battle, Capital keenly seized this opportunity. Sponsors such as Amushi, Logitech and others sent out their microblogs to congratulate Taobo, and the brand’s plan to reveal the brand was a big success.
The growth of SN Club is much smoother in comparison.
In the 2017 LSPL Spring Finals, SN’s predecessor SNG team defeated the popular YM 3:0 to win the championship and got the ticket to enter the LPL. At this time, only 4 months have passed since Suning entered the League of Legends e-sports club industry.
But in terms of layout, Suning has been in the layout for two full years before acquiring SNG. At the end of 2015, Suning established the “Suning E-Sports League”. Suning also took this as a base and mastered sufficient experience and resources.
SNG is the first “corporate club” since the professionalization of “League of Legends”. This means that behind this team is not a sponsor or a sponsor, but a real big factory, which is a special “subsidiary” of Suning.
One of the hottest matches in this year’s S competition is the battle between JDG and SN. This is not only the competition for the top four places, but also the e-commerce battle between “JD” and “Suning” behind it.
After SN won the game, Suning.com’s score has risen sharply, and the number of positive reviews per day has increased by more than 150, nearly ten times the usual. Vice President Zhang Kangyang personally cheered for him, he just used “send Suning users one billion” to complete a perfect event marketing.
This is a victory for e-sports, but also a victory for capital.
In the growth journey of TES, we can see capital paving the way for it and helping it take off; and in the rise of SN, we can see the win-win effect of feeding back the big e-commerce companies. The “hands” of capital have begun to slowly control e-sports.
And the future direction of the domestic e-sports industry for capitalists may be able to find the origin and answer from South Korea, a friendly country with a long history of e-sports.
The future of capital entry
“Korea Professional E-Sports Association”, abbreviated KeSPA, for the entire Korean e-sports industryIt is an important historical starting point.
The association was established in 1998, and its biggest role is to make “e-sports” an official sport in South Korea. At the same time, the broadcast rights of the events are allowed to be sold and the profits of the events can also be divided.
This has greatly stimulated the large Korean companies, and e-sports has become a must for greater benefits.
Samsung Electronics, as the largest consortium in South Korea, started entering the game early. In 2000, Samsung hosted the WGC event. The entire competition process is based on the Olympic Games model, which is quite formal, and even the winner will be 方 Raise the national flag.
With high attention and high investment, Samsung alone has mastered the power of the Korean e-sports industry, and it has also driven the entry of the entire Korean capital market, gradually forming a standardized and extremely large e-sports ecosystem.
Now, it can be said that South Korea’s industrial capital has completely taken over South Korea’s e-sports.
And China’s e-sports industry, from the current situation, is gradually learning from it. In fact, you can get a glimpse of the changes in sponsors:
S7 sponsors include Mercedes-Benz, L’Oreal Men, Intel, Yili Grain, War Horse, Nike, Logitech and so on. S8 has not changed much, and S9 has once again added OPPO, KFC KI Colonel, Pudong Development Credit Card, etc. S10 has added Guangming MoSilian, Wahaha, Suning, etc.
So it can be seen that, in addition to the increase in the number that is visible to the naked eye, the involved fields have shifted from peripherals, hardware and FMCG to now e-commerce, financial and catering have joined, which means that the cake of e-sports is well known. Capital has once again upgraded the expansion of the e-sports territory.
To be explicit, no matter at home or abroad, the e-sports industry will eventually become a gadget for industrial capitalists. Is this a blessing or a curse?
In the eyes of the competition, at least for now, the advantages outweigh the disadvantages. Just like the development history of TES and SN mentioned above, the money brought by capital can enable the e-sports industry to grow rapidly, gain more development in subdivided vertical fields, and at the same time provide better resources for e-sports clubs.
In addition, there are two more important advantages: raising awareness of “survival of the fittest” and building a healthy and complete e-sports ecosystem.
The so-called raising awareness of “survival of the fittest” is actually easy to understand. In the e-sports industry, the winner is king. Only results can bring positive visibility value, and only enough reputation can makeThe capital behind the team reaps benefits.
Therefore, capital actually wants their team to achieve good results more than the players. This source of motivation will be integrated into all aspects of the club’s training, which will undoubtedly make the team’s desire for victory stronger and bring the audience A better viewing experience, more birds with one stone.
The creation of the e-sports ecosystem also has South Korea’s lessons learned. South Korean players not only earn a lot of money, but the later planning is clearly arranged by capital. The anchor, backstage, and coach are all retreats, so that the players have no worries after retirement, and promote the healthy and sound development of the industry.
China is still far from this stage, but Suning’s becoming the first e-commerce platform sponsor is undoubtedly an obvious omen. In the future, more and more capital will become “multiple identities”, which will jointly divide e-sports. The territory of the industry.
Now that the semi-finals have all ended, two top teams from different regions will also pursue the final victory together on October 31. Let us look forward to another golden rain in the e-sports capital of Shanghai!
