This article is from WeChat official account:Blue Word Plan (ID: NPO2020) , of: circumferential hammer head from FIG: for description of FIG.


On October 2, 2020, the Shamat National Congress was held in Shipai Town, Dongguan City.

Luo Fuxing, who claimed to be the “Father of Killing Matt”, wanted to celebrate with the country, but the local film police told him nonchalantly: “This Dongguan is not suitable.” He was not convinced, and wanted to argue from a free and aesthetic point of view, and was gagged by “this is all for your good” when he opened his mouth.

Delayed for one day has a huge impact on this group of “nobles”.


To stay in the hotel for one day more, the accommodation fee of 64 yuan is too much for the killers to bear. On the day the conference officially started, many people had to go home early because they ran out of money.

Luo Fuxing announced the “unprecedented grand event” in countless QQ groups across the country. In the end, only 8 people came.

If the money is not enough, the conference still has to be “official”. ParticipateThe hairstyle is the bottom line to kill Matt.

In the standard hotel room for 128 yuan a night, Luo Fuxing meticulously designed each person’s hairstyle, hair styled, glued, dyed, and used markers to draw eyeliner.

Waiting for the makeup killers, they sat in rows on the edge of the bed with Erlang’s legs upright, chewing betel nuts in their mouths, cursing, cigarettes in their hands, clouds and mountains and mist in the room, unable to see their faces .

Luo Fuxing is the head of the “representatives” like in a factory assembly line. Under his hand, the colorful explosive heads quickly went out in groups to “blast the streets”, waiting for passers-by to call them “stupid X” .

In a cramped and damp hotel lobby in Shipai Town, Dongguan, the “Godfather” of Killing Matt, who had disappeared from public view for nearly two years, curled up on a black sofa with his bare feet, one hand reaching his big toe Go up, rub it a few times, and then take it to the nostrils and smell it.

No one recognizes him, even though he has been calling for trouble on the Internet in the name of killing Godfather Matt.

Before 2016, Luo Fuxing was invisible in the media world. All influence is limited to killing Matt’s circle. The documentary director Li Yifan spent six or seven years unable to find him.

In this regard, Luo Fuxing’s explanation is that a Taiwanese artist I knew before told him that the media are all bad guys, “They will definitely fuck you.”

Now he thinks that artist is the bad guy, because it made him miss the 3,000 yuan interview fee provided by the media reporter.

1. The abandoned old killer Matts

Luo Fuxing still has some unwillingness in his eyes, saying that he does not want to worry too much about these small gains and losses. After all, he is now a middle class, or at least is “transitioning from petty bourgeoisie to middle class.”

He gave an example, saying that he would go to Starbucks to shoot a video, and then post it on the short video platform, with “several millions” of views.

Opening Luo Fuxing’s Douyin, the content of those videos is not surprising, either hair is done, or a sentence in the copy: “Kill Matt founder Luo Fuxing returns, brothers are willing to accompany me in (again) crazy once?”

In the video, Luo Fuxing kept a purple explosive head that had been dyed, shaking his hands and walking back and forth through the village in the city.

This video announcing the “return” has been played the most, with 227,000 times, which is still far from the “Easy Million” in his words.

But this is enough to make Luo Fuxing feel complacent, “It feels like everything is back.”

Luo Fuxing’s WeChat profile picture is also one of his most satisfying photos

He talked about his business plan, said he had found the source of goods, and then invested a few thousand yuan, he personally brought the goods on the video platform, and sold the hairdressing products, from the hair dyes and hair sprays commonly used by the killer to The anti-hair loss shampoo that the whole society pays attention to is all-encompassing. In this way, he can successfully earn his first pot of gold.

Speaking of the first pot of gold, he paused.

Luo Fuxing once passed the first pot of gold. At that time, he was invited by Zhejiang Satellite TV to film “China Dream Show”. The program team said that he only talked about entrepreneurial dreams. Only when he arrived at the scene, he found that the guests and the audience only wanted to watch jokes .

On the big screen at the scene, Luo Fuxing’s self-portrait when he killed Matt was released, and more than two hundred audience members laughed and laughed, and the guests continued to use professional terms to beat his “fashion” taste.

Luo Fuxing had never seen such a famous scene before, turned around and ran out of the stage, and said “No more”.

After leaving, he suffocated his breath, took out his savings, and ran to the northeast corner of Shenzhen. In a corner of Baishitang Village on Pingdi Street surrounded by the industrial zone, he opened a hairdressing shop called “Imperial Concubine”.

The partner had a big fight with him, saying that no one came to this ghost place.

The partner is also a killer Matt. He is right. The “Imperial Concubine” is next to the smoky motorway to the north, the bar on the west opens in the evening, and on the south is the wall of a few old houses. The number of passengers on weekdays is less than 3 people.

Two days before the opening, it was the peak of the revenue of this barber shop. Countless reporters came to interview. Everyone sat on the hairdressing chair under Luo Fuxing’s soft and hard foam, becoming a “killing horse” in appearance. special”.

As soon as the media is gone, the door can be very happy. A month later, the barbershop closed down.

Before leaving the barber shop, Luo Fuxing wrote on the wall

Now that the new entrepreneurial plan can be successful after the “return”, it is difficult for Luo Fuxing to tell why-how much attention is there to kill Matt? How many people are paying attention to him who killed Matt?

In his answer, it is a general data that may explode when caught: more than 200,000. Luo Fuxing said that these more than 200,000 people will affect the people around him, and 2 million are not a problem.

Luo Fuxing imagined the killers who surrounded him, but in reality they had almost no intersection with him. Especially those “veterans” who killed Matt in his mind have left the closed factory and returned to their hometown to live, either doing farming or doing odd jobs locally.

In reality in Dongguan, no one mentions killing Matt anymore. This former “World Factory” reformCalling itself a “Hinterland City in the Greater Bay Area”, the biggest news is that Huawei’s headquarters has landed, and this year’s housing prices have risen the highest in the country.

The changes of the times are projected in cyberspace. It is still the QQ group that killed Matt, but the topics everyone talked about were very different from before.

A friend of Luo Fuxing asked in the group if there is a suitable job opportunity and wants to return to the city to work. The group friend, you say one thing to me, they are all about the age and proficiency requirements of many factories now taller and taller. After looking around, he found that he was no longer qualified to enter the current assembly line, and could only continue to stay in his hometown in Yunnan and collect fungus in the mountains to make a living.

The boy who killed Matt, who used to be a mastermind, has long become an uncle of hair loss.

Luo Fuxing, who regards these veteran killers as potential customers, believes that live streaming is the only straw for the revival of the killer, and the killer meeting is the beginning of the “revival”.

For the revival, no one cares except for him and a few who are looking forward to regaining attention, becoming an Internet celebrity like Kuaishou Simba, and gaining social status as a “veteran” who is admiring relatives and friends.

Matt who attended this year’s party

The new generation of killers who came to participate did not want to participate in his business plan, and were unwilling to cooperate with him to discuss any revival. They only came to blind date. Luo Fuxing’s conference group was soon recognized by young people’s social accounts. The homepage and emoji are overwhelmed.

At the end of the conference, that afternoon, a few middle school students who had left the cram school were sitting on the mound beside the zebra crossing, playing with their mobile phones with their heads buried. As soon as one of the students looked up, he saw a few killers who had come back from the bombing, staring blankly for a long time.

The Killing Matts got closer and closer, and several other students saw it and whispered, what is that? Is it in cos Arthur? Xiang Yu? It seems neither.

A middle-aged man waiting for the traffic light next to tellThey, that was killing Matt.

The students shook their heads, “Never heard of it.”


Second, the first living fossil of the Internet in China


QQ, Internet cafes that charge 3 yuan, and the rapid development of China’s Internet have created Kill Matt.

Entering the 21st century, China, which has just joined the WTO, is ushering in explosive growth in manufacturing. In the Pearl River Delta and the Yangtze River Delta, the fast-moving assembly lines in pursuit of efficiency are filled with diligent and agile rural middle-aged and young people.

The factory with rolling wheels opened its doors, and the black Internet cafes set up around the industrial zone have also sprung up. After working in a boring and boring factory, the assembly line youngsters urgently need entertainment. The Internet world is a window open to them.

A decade ago, a dark Internet cafe in Guangdong

With the popularity of Internet cafes and home computers, the rapid spread of Internet social applications that have penetrated into third- and fourth-tier cities is an indispensable tool for the rise of Matt.

The Internet allows young people in small towns to see a new world. It also connects people with the same interests in different spaces and regions. In addition, it provides a home for the individual’s sustenance in the virtual world.

That’s exactly what they need.

Luo Fuxing talked about the first love in his life. He was on QQ. The other party was a Jieyang girl who was one year older.Children will ask him what he is doing and whether he has eaten. This is a rare warmth.

In 2006, the Internet cafes in the Meizhou area of ​​my hometown charged 3 yuan an hour. Sitting in front of the computer for a day would cost 50 to 60 yuan. After Luo Fuxing emptied his pocket money, he started to steal.

In the beginning, he poisoned the dogs in the village and sold them to dog dealers. A dog can be sold for 200 yuan, and it will be gone after two days. Until there was no dog to steal in the village, he started stealing car rearview mirrors in batches.

This thing is easy to handle, everywhere, and the price is not bad. For the most night, he tried to sell it for more than 10,000.

Because of the relatively weak body, Luo Fuxing can only hold the rearview mirror with both hands and press up the weight of his entire body. Under normal circumstances, you can get it in ten seconds. Quickly escaped in the sound of the car’s sirens, and finally sold it to a nearby auto repair shop for two to three hundred yuan.

Stealing the rearview mirror to “make a fortune” gave Luo Fuxing the courage to escape the campus. Luo Fuxing is 170 today and weighs only over 90 kilograms. He was even thinner when he was a child. At that time, a few classmates in the same class beat him to play, such as stepping on Luo Fuxing’s fingers and turning his body.

Luo Fuxing asked for help. He complained to the teacher. The teacher thought he had poor grades and threw him to the last row, staying with the broom and the trash can. He wanted to tell his family, but found that no one would care about him except his mother, and he could hardly see his mother who was busy working every day.

Later, he took a kitchen knife and put it in his schoolbag. When he was bullied again, he remembered the knife, but he didn’t dare to take it out.

He was afraid.

Being beaten, oppressed, and insulted is what kills Matts in common. Before becoming Killer Matt, all of these children were beaten and bullied, and thus had a violent desire for revenge. However, their cowardice and low self-esteem made these revenge ideas never come true.

Martian text, kill Matt theme QQ space decoration

In the budding era of the Internet, any emerging culture is easy to spread. In particular, young people at the time needed a means to show their individuality and show rebellion. After Martian Wen entered the mainland through QQ and Audition, QQ Zone and QQ Show injected thrust into this unique culture-QQ Show, QQ Show The ornaments have many flashing special effects characters involving Martian elements, which are beautiful and special in the eyes of young people.

Relying on these created virtual images and external display network windows, they can temporarily escape from the real world, express themselves according to their desires, and obtain companionship by “stepping on the heat” of each other’s space and building a couple QQ show And attention.

Companion and attention are what Luo Fuxing desires. He can’t integrate into the non-mainstream discourse system. He decided to create something new by himself. He thought of the changes in other people’s attitudes before and after his first dyeing of his hair, and decided to create a set of personalities that were eye-catching.

He shrank in a corner like a little black monkey, smoking one by one in his mouth, searching for more impactful hairstyles, until he saw Japanese actor Kiya Ishihara with exaggerated hairstyles and thick makeup. , He couldn’t help but exclaimed “Niu X”.

He said that he saw his ideal self.

Focusing on this “self”, Luo Fuxing found a bunch of photos of foreign celebrities, took Chinese names one by one, shaped their personalities, and packaged them into his own “general”, building the embryonic form of his family. As for the family name, he originally wanted to use “fashion” in English, but found “smart” in the browser.

Luo Fuxing couldn’t pronounce it, so he simply used the Chinese pinyin method to abbreviate it to SMT. He felt that it was not “vigorous” enough. After following these three letters, he finally found the three words “Kill Matt”.

“Kill Matt” was born in the world!

Three, was hunted in the past: countless people were cut off their hair


After the tree became the “biggest Internet family”, the bloody storm surrounding the killing of Matt suddenly came.

A young social man with three red moles on his face, nicknamed “Three Point Red”.

One night in August 2008, he and several other companions walked out of the Internet cafe and saw three killers with weird dresses and headdresses. Apart from anything else, they went forward and beat them frantically.

The three killed Matt fleeing in the chaos, one of them picked up a stone and threw it at Three Point Red.

Afterwards, three points of red summoned more than ten people, carrying a machete to search, but the three were nowhere to be seen. When they came to the door of Franco nearby, they saw two killers with explosive heads, so they rushed up and beat them. One of them killed Matt and died on the spot, and one was seriously injured and hospitalized.

Killing Matt died for this, and in the comment section of the case report, it turned out to be all “good fight”.

That year, when the Beijing Olympics arrived, national sentiment was unprecedentedly high. The cultural symbol of Martian texts began to be criticized by the public and the media, and the spontaneous “hunting” actions of various cities against the killing of Matt rose more and more.

Some people even set up an “ACB” family with only one core theme: kill Matt, see one fight another.

Groups of “hunters” swept past the barbershop. As long as they saw anything similar to killing Matt, they would hide in the door, wait for each other to come out, and then swarmed up and held each other Use scissors to cut off the flamboyant hair. After April, 00, take over QQ, is there still a chance to kill Matt?


Nowadays, the new and younger killers can’t get into the eyes of Luo Fuxing. He calls these people “post killers”.

The “little princess” who participated in the “Little Princess” who participated in this year’s Killing Matt conference in an electronics factory in Shipai Town, Dongguan City is one of the “post-killing Matt” who was looked down upon by Luo Fuxing.

The electronics factory has six days a week. Normally, it works from 8 am to 5 pm. Once you work overtime, you have to sit by the machine until 10 pm.

In the monotonous industrial zone, the hair is the only thing that can be distinguished. The “little princess” enjoys the fun of going out to “blast the street” after styling with her friends. She will get attention because of her unique style. Some people will Take pictures and videos with her, and send them to Moments and the video account.

In the context of playing and killing Matt, she can leave the factory for a short time and become a distinctive “love princess”.

Compared with the predecessors, the external environment of the “little princess” is much better. Her income can exceed 3000, and there will no longer be people wandering in the streets, hunting and killing Matt in strange clothes.

The look of the little princess when she “blasted the street”

But her favorite “celebrity” barbershop, it costs 50 for a hair blow. Even at the fringe of cities like Shipai, all leisure and entertainment are not cheap. You can play for a few dollars. The skating rink has been demolished, and although the free Pai Pai park can make her stay at ease for a whole day, she can hardly find anyone to go with.

This is also the real reason why the killer culture was born in QQ and thrived here. Except killing Matt and burying the love familyWearing exaggerated “blackening” makeup, he expresses distress and rebellion through blackening for various reasons such as “failure in the exam” and “betrayed by my girlfriend”.

Even within the killers, the ability to use tools determines the destiny. Those young people who used to live in the circle of killing Matt, or who originally killed Matt, some even took off their factory clothes and walked into high-end office buildings.

23-year-old Wen Xuegui was screwing screws on the assembly line of an electronics factory in Shenzhen two years ago. The environment was boring, monotonous and harsh. Today, he is a formal employee of a software company in Guangzhou, responsible for the development of small programs. Compared with APP, small program development is simple, and the technical threshold is much lower.

In the past two years, with the proliferation of small programs, the demand for employment of small program development companies has surged. Countless assembly line workers like Wen Xuegui took off their factory uniforms and went through programming training courses and online courses. “Code farmer” career.

Income is the most intuitive factor. In October 2020, the average salary of programmers nationwide is 14,459 yuan, while the average salary in China’s first-tier cities is about 10,000 yuan.

After retiring from the army, An Wenxuan became an instructor at the Veterans Club. He kept the hairstyle he brought from the army. He occasionally used WeChat to video chat with former friends, remembering the past years and rebuilding his family. idea. But now, he wants to live his own life more.

Only Luo Fuxing, while taking care of his official account with only two to three hundred readings per article, while talking about “Renaissance”, the so-called “Renaissance” is more like an illusion.

Luo Fuxing’s Douyin number is frequently banned

He actually knows this.

Two years ago, Luo Fuxing was taken a short video by a friend and posted it on the Internet. Many people in the comment area had the words “Meng Meng Meng” in their comments. He didn’t understand the meaning of “Mengmengmeng”, two friends told himIt was “Meng Meng Meng Meng Meng Meng Meng when you type indecent swear words.”

The ancient killing of Matt has been obliterated from the textual level, and new cultural forms are endless.

5. Completely swallowed by industrial upgrading

It is not just the online world that does not leave room for the killers.

In the middle of the night when it was raining heavily, Aden ordered a snack for takeout. When the doorbell rang, he was startled by the deliveryman who took off his helmet in front of him.

The deliveryman’s hair was divergently inserted in different directions. There were a few lumps of fermented hair ends, dyed in dark blue, two large iron rings hung on the ears, and heavy makeup and dark eyes. Color lipstick, the pigment pigments are constantly flowing down after being washed by rain.

A ghost?

After cursing a few words, Kill Matt takeaway boy and Ading fought each other, and the two almost beat each other.

Afterwards, Adin posted the photos on the Internet, which aroused turbulent discussions. Many comments in the comments said that they have had similar experiences of being scared, and they all think that killing Matt should not deliver food.

Online discussion about killing Matt takeaways

As the Meituan, Ele.me and other platforms have increasingly strict management of takeaway riders, nearly 7 million groups wear uniform clothing, blue and yellow helmets cover their hair, and no one can see their hairstyles.

The world is constantly changing, and people’s changes are particularly dramatic.

If it weren’t for Zhihu, I accidentally saw someone ask, “How about the past killers?” “, “Pre-kill Matt” college student Cheng Peigen almost forgot his past.

After graduation, Cheng Peigen cut off the killer haircut, and other ordinaryLike people, my favorite TV series is “My Leader, My Group”.

Yao Lili, who was once active in the field of web font design, has never seen Martian text again. The emoji that appeared in the same period is often used. She analyzed it from a professional point of view, because emoji has input method and font support, but Martian text can’t help it, which has accelerated the decline of the killing matt culture.

But Luo Fuxing is still holding on to the legacy of killing Matt culture and resisting change.

In 2018, when his father passed away and his business failed, Li Yifan, the documentary director who was shooting and killing Matt group, mixed with the title of deputy director, and was mainly responsible for contacting Matt.

Directed by Li Yifan, the documentary “Kill Matt, I Love You” produced by Tencent News

I heard that you want to make a movie and be the protagonist. Those Killer Matts who have already embarked on another life track surfaced, and the depressed Killer Matt QQ group finally became lively. A “former killer Matt” proposed in the group to open a national congress to gather the killers scattered across the country to discuss the “renaissance cause.”

Director Li Yifan felt that this was an opportunity to get in touch with more interviewees and began to prepare with Luo Fuxing.

According to Li Yifan’s vision, this should be the entrance to the entire film, bringing together the celebrities who killed Matt. Various conflicts, stories, grievances and hatred are intertwined, ideal and reality collide, “how interesting.”

Unexpectedly, on the day of the National Congress of Killing Matt, none of the hundreds of people invited by Luo Fuxing came, and none of the people who came without invitation did not respond to them.

The two organizers Luo Fuxing and Li Yifan stood awkwardly smoking cigarettes. From time to time, they met with squinting eyes. Someone came to take a photo with Luo Fuxing, and then asked his friends around him: “Who is this dick?”

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This conference gave Li Yifan, who was an academic background, the opportunity to clarify the evolution of the main crowd who killed Matt over the past ten years.text-decoration: none; “> Blue word plan (ID: NPO2020) , Author: Zhou sledgehammer