The path of adult education downwards to detect the unit price per customer is full of arduous operations and no return.
Editor’s note: This article is from the WeChat official account “Qunxiang Liu boss” (ID: applemanliu641), author : Liu Siyi who loves to learn.
Many people will teach me a lesson for 1.5 years. I said that the long-term sustainability comes from the market scale, and the market scale comes from the expansion of categories and standardization.
Of course I know that every time I calculate income, I feel the upper limit of income brought by the exhaustion of business logic and operational hands.
Of course, I have been swaying for a long time, whether to make a lower customer unit price to convert more customers other than group members.
Qunxiang members are now 1699, and may be 1999 yuan products in the future.
So, except for 100,000 e-commerce CEOs who were served by our 1999 yuan circle, their younger brothers, what about those who graduated for 1-3 years, Do these people also need services?
Today, I will give at least the answer for the next year. My answer is:
There are two ways to increase the customer unit price upward vs. to decrease the customer unit price downward. I bravely chose the former and temporarily abandon the latter.
Further conclusion of my title:
The path of adult education downwards to detect the unit price per customer is full of arduous operations.
Is there service value for people with lower ability to pay? Of course there is.
Is the population with lower ability to pay bigger? Of course, this is for sure.
Are people with lower paying ability have greater commercial value?
Of course, from the customer unit price* point of view, the commercial value is obviously greater.
Because there are more people sinking, of course there are more brands than our group is targeting 100,000 10 million monthly sales.
But I mainly consider the following points:
First, consider the team’s skill points and preferences
Qunxiang is a tea house, and the tea house is the service. Then there is a community attached to the tea house, and then there is a club on the tea house, and then the club and the community There is also a business school configuration for the CEO, which fully benchmarks the unit price and crowd of chaos and dark horses.
We are newCookies.
Young people in the Internet industry are still too poor, too poor, too poor, really too poor, service to them will really face one thing, Objective problems such as low conversion rate, low repurchase rate, and high return rate.
Everyone has experienced the first year of the workplace, until the third year, we have no money to pay.
Although the chicken soup of the official account says that we must study hard and spend our budget to socialize and train ourselves, but the income is really too small. There is no way to vacate the budget during this period,
This I was before Bread job hunting when doing similar things, the students’ ability to pay and current situation it’s the same.
Fifth, the supply chain cycle of TMT adult education is extremely short, short enough to challenge ROI
We believe that this new traffic track that Qunxiang is facing, if we want to explain all the bits and pieces of traffic marketing, we need an H5 end analysis.
But the problem is that the H5 article analyzes the Kaishou, Douyin, Taobao, WeChat knowledge is constantly updated If,
The frequency of this continuous update is extremely high. There are new flowing styles almost every week. We need to keep learning every week.
This is important for learningSeeking higher, higher requirements for the supply chain of teaching and research.
There is no sustainable and stable supply chain, and your hope to standardize this is simply a fantasy.
The disciplinary TMT industry know how is the fantasy of the industry, which is unrealistic.
As a TMT practitioner, I know that the fierce competition among Chinese practitioners and the variability of platform policies do not allow a stable supply chain.
Therefore, those who do this kind of training on the market are one after another, to CEO and able-bodied leek, not to C.
We can’t make a big wish, saying that there will be no incomprehensible traffic business in the world, and then rush down, and never return to the next, and it may be our own fictional imagination logic.
So remember, encourage and be vigilant.