Thousands of Guming, Yihetang, Tian Lala… Just now, the number of tea hundred shops has exceeded 3,000.
The expansion of tea shops is actually a comprehensive test of brand management, operation, supply chain, and lasting innovation.
Keywords: Increasing differentiation
Thousands of stores and thousands of stores have emerged, and large-scale chain brands have further expanded their potential and influence. With the increase in the number of stores of various brands, it is increasingly difficult for franchise stores and mom-and-pop stores to survive.
The further development of the tea market is inevitable. Some people are confused, “Do you still make money when you start a business and open a milk tea shop?”
It is getting harder and harder to survive in mom-and-pop shops
Many brands have increasingly strict requirements for franchisees, and constantly improve entry barriers and supervision mechanisms.
For future franchisees, successful franchising does not mean that everything is going to be good. They must have new cognitions and strategies for the supervision of store products, store operations, takeaway optimization, and risk control.
Differentiation is an inevitability of the market, but for each store, how to do and how to do it is to resolve the problem of differentiation, which needs to be faced and considered.
Keyword: Parity Market
At the moment, milk tea with more ingredients is very cost-effective. Under the epidemic situation, consumers are more concerned about whether the product is cost-effective or not. In the industry, brands such as Michelle Ice City, Tian La La, A Shui Big Cup of Tea are outstanding in terms of cost-effectiveness, and their taste and appearance can win the favor of customers who care about cost-effectiveness.
With both taste and appearance, it can win the love of customers who care about cost performance
This year, in the coffee field, many coffee brands and boutique cafes are bringing more affordable coffee into consumers’ daily lives.