Inside the Internet, and outside the mobile Internet.
Editor’s note: This article is from the micro-channel public number “Finance Story Hui” (ID: cjgshui), Author: Chen Jiying.
However, is “involution” really the whole truth about the mobile Internet?
There is another side to reality.
Ding Zhen, a herdsman teenager, can rely on his blushing to spread all over the Internet and drive Litang tourism with his own efforts; Simba Sanda Gedandan and other grassroots that were originally at the bottom of the social pyramid counterattack as short video head influencers; Wei Ya, who has never studied at university, and her cabinet brother Li Jiaqi have become the first sister and the first brother to bring goods; the middle-aged and elderly groups and groups outside the fifth ring who were originally in the Internet desert can also chase dramas and shop online; traditional enterprises do not need to invest Expensive technology research and development can also achieve digital transformation.
Perhaps, outsourcing is the mainstream of the entrepreneurial history of the mobile Internet in the past decade.
The new decade of mobile: Everyone can start a business
In the wave of Internet entrepreneurship, regardless of China and the United States, those who can reach the top of the pyramid are almost all graduates from prestigious schools, returned elites, various second-generations, etc. Even if the student Jack Ma is a formal undergraduate graduate.
But in the mobileIn the Internet era, grassroots people also have the opportunity to play.
Ding Zhen, a Tibetan herder living in Litang County, Sichuan Province, can’t speak Chinese well and can’t recognize pinyin, but just relying on a photo of the smiling face of a sweet wild boy has become the hottest in 2020. The phenomenon-level Internet celebrities well-known to the screen and the whole people, with their own efforts, led to an 89% increase in hotel reservations in Ganzi, Sichuan compared with the same period last year.
Simba born in Heilongjiang, born in an ordinary farmer’s family, is now the strongest brother of Kuaishou to bring goods. The Simba family once contributed 30% of Kuaishou’s live streaming.
In addition to these well-known cases, there are actually many ordinary people whose lives have been changed.
Bai Yun is a master lock picker in Hengyang City, Hunan. Before, he traveled between communities every day, posting small advertisements from house to house.
In 2017, the WeChat Mini Program was launched. Baiyun realized that if a small program is used to build a locksmith-based Yuntong, customers can open the small program to find nearby masters, which is convenient for customers and can bring more business to locksmiths.
In November of that year, the “Unlocking Headquarters” mini program was officially launched. Baiyun promotes his mini program through the WeChat group and Moments of the locksmiths. According to Baiyun, after the mini program operation is on the right track, his monthly income can reach 30,000 to 40,000 yuan.
Recently, Baiyun has expanded his own business into the field of housekeeping, and has developed many small programs for housekeeping services such as home maintenance of air conditioners and plumbing.
Also in 2017, Messi (pseudonym), a young man from Henan, went to Beijing to run around. He dropped out of school at the age of 13 and a half and worked as a construction worker in his hometown for ten years. Messi has done many jobs in Beijing and even carried a stretcher in the hospital. In 2018, some Internet celebrity catering brands became popular in Beijing. Messi started running errands in the circle of friends to purchase these online celebrity foods. He also has his own mini program for running errands