Stable income “financial management products”?
Editor’s note: This article is from the micro-channel public number “Business People” (ID: biz-leaders), Author: Guo Ru Yi.
At 10:08 on March 3, the new round of Mate X2 mobile phones on Huawei Mall was on sale. The countdown has just ended, and buyers who have been waiting in front of the webpage busy clicking the purchase button, hoping to grab this latest Huawei mobile phone. But only a few seconds later, the vast majority of people received only a system notification that the purchase was not successful.
Huawei Mall did not rush to purchase a successful reminder
They failed again.
This is the fourth rush purchase launched by Huawei Mall since the official launch on February 25. Fortunately, there are still very few lucky ones. Before the launch, Huawei’s official claim that “sufficient production capacity has been prepared” seems to be empty talk. Serious scarcity is the most intuitive feeling for all-minded buyers of this Mate X2.
Mate X2 is the third-generation folding screen phone released by Huawei on February 22, priced at 17,999 yuan (256GB RAM) and 18,999 yuan (512GB RAM). In the current series of Huawei models, this is the most expensive one. Although the price is high, platforms such as Huawei Mall, JD.com, and Tmall have stocked a large number of potential buyers early. However, it is difficult to find a machine from official channels, which directly pushed up the recent price of Mate X2 on the “black market”-at every turn up to tens of thousands of yuan.
In the merchandise camp that has been hyped as a “financial product”, it seems to have become the newest partner with Feitian Moutai.
“The employees themselves can’t get it”
Mate X2 can be called “born with a golden key”.
One of the biggest selling points of this phone is the Kirin 9000 chip developed by Huawei. After the “cut-off” in September last year, this will almost be Huawei’s last generation of high-end chips. The tight chip inventory also makes the Mate X2 “sell one and one less.” Coupled with the unique style of the folding screen phone itself, Mate X2 was very popular before it went on sale.
According to data from Huawei Mall, before the official launch on the morning of February 25, the number of people who made an appointment to purchase Mate X2 reached about 3 million. “Originally thought thatIt is still recommended to buy from the official flagship store.
Mate X2 business chain
On the one hand, the price is rising, and on the other hand, it is the unstoppable market enthusiasm.
Although folding screen phones are still a niche product, on platforms such as Xianyu, high-priced proxy auctions for Mate X2, the sale of panic buying software, and various resale transactions are very hot.
Xianyu’s auction business is booming
On March 2, a user of Xianyu told a “businessman” that he can charge 200 yuan to help with the auction, but if it is not successful, the agency fee will not be refunded. It claims to be “Gigabit network, special equipment for grabbing.” The specific proxy shooting process is: the buyer provides the Huawei Mall account, fills in the harvest address and other information, and he logs in to the account to help snap up the purchase. After grabbing, there will be orders to be paid in the Huawei Mall, and buyers can log in and pay by themselves.
“Now the success rate of proxy shooting is about half, not 100%.” He said, “After the purchase is successful, it will be shipped directly from Huawei’s warehouse to you. There are no other links, and safety is guaranteed.”
Browse the many “agents for auction” on Xianyu, and the fees charged can vary from high to low. A user whose coordinates are located in Guangzhou said that he can also help to shoot on behalf of Huawei Mall, but he must have an account above the V3 level. From her experience, membership level has a relatively large impact on the success rate. For those below V3, she has not succeeded in snapping up. The charging standard hanging on the interface is as high as 8888 yuan. Even so, she said in response to related inquiries, “I don’t receive the Mate X2 order now, it is full.”
In addition to proxy auctions, selling panic buying software has also become a business in the Mate X2 business chain.
According to a Xianyu “merchant”, it can sell special software for panic buying, which can reduce platform restrictions and increase the success rate of panic buying.
After learning that he was interested in the software, the merchant further promoted that the software was developed by his team and can be installed on both Apple and Android phones. After installation, the success rate of panic buying can reach about 70%. “Pay first, and then teach you how to install it step by step.”
After the “business person” paid 80 yuan, according to the merchant’s further “instructions”Guide”, downloaded a snap-shopping software from the app store. According to the introduction, this is “a snap-shopping assistant software with a flash function, which supports all mainstream e-commerce channels, without clicking, automatically jumps, and locks the order after submitting the order. . As long as you want, you can master Maotai, sneakers, JK, etc. “
The company’s information showed that this software was developed by a Shanghai network technology company. The company was established in 2018 and focuses on “trend e-commerce.” This Xianyu “merchant” avoided asking questions about the company, but roughly taught the specific use process of the software: copy the product link from other e-commerce platforms, then open it with this software, and then manually adjust the buying parameters ( Such as the time advance by a few milliseconds). At the last five seconds of the countdown to the official start of sales, you must click the relevant signs on the software until the order is successfully submitted, and then the payment is withdrawn.
The company behind the software sold by Xianyu “merchants”
The actual success rate of this software is unknown. However, as long as the popularity of Mate X2 does not diminish, this game will continue.
“Fund stocks choose Moutai, mobile phones still have to look at Huawei.” Faced with the frenzied buying market, a netizen ridiculed like this in Post Bar. Some Huawei supporters said, “Huawei is really difficult. It’s been choked and we have to extend the life cycle of the mobile phone business as much as possible.” However, some people are starting to get out of anger: If a mobile phone brand’s flagship can only be bought through scalpers, please What is the significance of such a new product?
Recall that in 2019, when Huawei launched the first generation of folding screen mobile phone Mate X, at that time one was also fired up to a “sky price” of 70,000 yuan. Today, Mate X2 is in the same situation. For Huawei, I don’t know whether it should be fortunate or worry?