“Our mother red nice ah!”
Editor’s note: This article is from the micro-channel public number “poison eye” (ID: DomoreDumou), Author: Long Cheng Fei, Editor: He Runxuan.
On the star-studded Weibo night, Zhang Xiaofei seemed to have rarely attended similar occasions before. When he walked on the red carpet, he tried to insert his pocket and failed. When he came to the stage to receive the award, he looked a little jerky while carrying the skirt.
But it doesn’t seem to affect her “starlight” in Vanity Fair—she sits in the second row of the infield and won the award for “Professional Actor of the Year”, and the one supporting her on stage is “Ten Billion Movie King” Shen Teng, the netizen appeared in her comment area beamingly: “Big star!” “It’s great that our mother is red!”
I’m afraid no one would have imagined that Zhang Xiaofei will become the first “top streamer” who turned out in 2021: she has a 5 billion box office addition, and the solo show at the Hunan Satellite TV Lantern Festival is the peak of audience ratings.
Changes in Zhang Xiaofei’s Baidu Index in the past year
The difference between Zhang Xiaofei and other top streamers is that Zhang Xiaofei’s personality is not the once-popular Jiquan “husband”, nor is it a beloved “female goose”, her Weibo comment area and airport Wherever they went, fans cordially called “Mom”, making Zhang Xiaofei the first “Mom” star.
How did this top “mom” “become famous overnight” and how far can he go?
“Li Huanying” made Zhang Xiaofei
Zhang Xiaofei became the first “Mom” female celebrity to go out of the circle, and it’s because of the word “Mo”.
A fan who has been following the female idols all the year told Dumoou (WeChat ID: DomoreDumou) that the female idols created by “mothers” in the group are often not the most popular, because the female group mainly focuses on the image of girl idols. , “Mom” set has a sense of mature girl and popular “girly feel”: “Moreover, the set of “Mom” means taking care of others. Over time, fans will take it for granted. You will be scolded if you fail to do it well.”
However, with the emergence of female consciousness in China in recent years, “girly feeling” is no longer the highest standard for evaluating the temperament of female stars. The aesthetics of “elder sisters” have risen, and the “mothers” have a sense of mature women and a cordial and gentle temperament. On the contrary, it has stepped on the current aesthetic trend.
What’s more, the popularity of “Mom” female star Zhang Xiaofei is inseparable from the movie “Hello, Li Huanying” that promoted her to the public.
Picture source: Weibo
Poison Eye was once in “Li Huanying’s “Mom” Victory, or the Movie’s Victory? “In “, the reason why this film “emerged suddenly” from the Spring Festival file: its collection of verses and ethical sensation, to some extent make up for the emotional satisfaction that the audience needs from the Spring Festival Gala sketches. Feng Gong, the old factory director, confronts When the line of “I want to die for you” is exported, the audience can intuitively feel the strong breath of the Spring Festival.
From the perspective of the movie content, “Hello, Li Huanying” itself is a work Jia Ling dedicated to her deceased mother. She called it “the last thing she did for her mother in this life”, commenting on the film “Being worthy of my feelings for my mother.” Judging from the results, even though a large number of film reviews pointed out that the film itself is sketchy and the narrative is immature, few deny its emotion. The 5 billion box office of the film also proved that she successfully impressed many audiences with her sincerity.
In the film, Jia Xiaoling, played by Jia Ling, travels back to her mother’s pre-marriage time. All she does is to make her mother happy, even if she changes the original destiny and she will not be born, she also hopes that her mother can obtain happiness in the worldly sense. . But in fact, the mother also traveled back to the past together, but always looked at her daughter. The reversal of “Mom will always love you more than you think” has allowed the sincerity and greatness of maternal love to be sublimated again, and also earned the audience’s tears.
As netizens commented, many people have more or less feelings of guilt towards their mothers. “Hello, Li Huanying” happens to be around this emotion.The narrative of the whole film can make the audience empathize. The image of mother in it is also the appearance of “mother was once a young girl” that many people have overlooked. And Zhang Xiaofei’s temperament is gentle and down-to-earth, not aggressive, and does not violate the characteristics of her mother, making it easier for the audience to accept her “mother” personality.
Picture source: Weibo
Beyond the content of the movie itself, from the perspective of off-site factors, Zhang Xiaofei’s popularity also benefited from the focus of publicity during the film’s broadcast. Compared with the familiar faces of Jia Ling and Shen Teng in the movie’s starring lineup, Zhang Xiaofei was relatively less known to the public before and became the focus of film promotion and marketing. “Zhang Xiaofei’s acting skills”, “Zhang Xiaofei’s words of my treasure”, and “Zhang Xiaofei dancing” Topics such as “It’s so beautiful” appeared in hot searches on multiple platforms, which further promoted Zhang Xiaofei’s “out of the circle”.
In general, from family fun, female perspectives to maternal affection, “Hello, Li Huanying” does not offend any single audience group, but it captures all the elements that are popular and widely accepted by the public.
On this basis, “Li Huanying” played by Zhang Xiaofei is a shining label made up of all the elements, which naturally gets the “empathy” loved by the audience.
Everyone loves “Purple Microstar”
In addition to “Li Huanying”, Zhang Xiaofei’s own life experience is also enough to meet the expectations of the public while stepping on the “sweet spot” of current audiences.
In 2001, 15-year-old Zhang Xiaofei was admitted to the Chinese Armed Police Art Troupe. Four years later, she transferred to the Beijing Film Academy and entered the Nortel “Star Class”. At that time, her roommates were Yang Mi, Yuan Shanshan and Jiao Junyan. . After that, Yang Mi and Yuan Shanshan became popular throughout the country through Yu Zheng’s costume idol drama. Jiao Junyan also received a lot of praise for his masterpiece “Meet Wang Lichuan”, while Zhang Xiaofei was still little known at the time.
This state of obscurity may be related to the prevailing theme of the drama at the time. In the second year of enrollment, Zhang Xiaofei participated in the anti-Japanese-themed film “The Years of Beacon”, and has been playing around in war and rural period dramas since then. But at that time, it was the time when the “Ancient Marie Su Opera” emerged. The overall tone of modern dramas and period dramas was heavy, and they had not undergone late-stage rejuvenation reforms. They were not within the choice of young audiences, so Zhang Xiaofei would naturally find it difficult to get ahead. She can only run around for group auditions, and will even be directly confronted by the producerDoubt: “Did you think that your face has some problems?”
Picture source: Douban
When she was not popular and was just a little actor with no traffic, she would naturally not be favored by Vanity Fair. She was filming “from five o’clock and back at twelve o’clock,” and she suffered a bruise on her leg. When she was injured in the blast scene, she was scolded and cried by the crew in charge of fireworks. When I was on the show with my roommate Yuan Shanshan, I was complained about “how many days I haven’t had a bath” and “snoring” behind him. After Weibo stated that he would not snore, Yuan Shanshan was easily exposed in the comments with a ridiculous tone.
Now, “Hello, Li Huanying” has changed all that. Before roommate Yang Mi’s new film “Assassination of the Novelist” had not exceeded 1 billion box office, the box office of the movie starring Zhang Xiaofei had exceeded 5 billion. After netizens picked up the clips of her and Yuan Shanshan in the show, Yuan Shanshan posted an apology for his “joking” on Weibo.
Another example that the audience talked about was Zhang Xiaofei’s clothing change during the “Hello, Li Huanying” road show. In the first road show, she wore a few hundred dollars of zara for fast-moving, then changed to the light luxury brand Tory Burch, then to the Max mara often worn by Tang Jing in “My First Half Life”, and finally to the blue blood luxury Prada, a total of only It took five days.
From the “little transparent” that no one knows to the 5 billion box office female star, the story of “15 years of career no one knows, once became famous all over the world”, is it not a big heroine who makes many viewers feel happy? Shuang Wen.
On the other hand, the experience of Zhang Xiaofei and Jia Ling supporting each other for nearly ten years is also in line with current netizens’ imagination of female friendship.
Jia Ling encountered a bottleneck on her original phase channel and began to transform into a sketch. She happened to meet Zhang Xiaofei, who was auditioning and bumping into the wall in many ways. She took the girl with big eyes onto the comedy stage. In the first season of “Happy Comedian”, Zhang Xiaofei didn’t care about the low salary of the assistant actors, and came to help. Jia Ling’s agent fell ill.el=”Picture description” classname=”img-desc” class=”img-desc” style=””>Picture source: Weibo
A certain type of role is deeply rooted in the hearts of the people and can lead to stereotypes in the audience. When “The Banquet” directed by Feng Xiaogang was released, although Ge You played Li Di was the king who usurped the throne and seized power in the film, the audience laughed frequently because of the inherent comedy image. Song Yi mentioned in the variety show that after Manli played “The Pretender” was well received, a large number of special agent-type roles came to her door. Many male actors will choose military and criminal investigation themed dramas with short heads after they have performed the dramas. This choice also makes it possible to get rid of their previous inherent impressions.
But if the actors have the willingness and ability to make changes, or a capable director is willing to explore, the so-called fixed personality can also break through.
Zhou Dongyu, who debuted in the corner of Jingqiu in “The Love of Hawthorn Tree”, played the image of a pure and innocent girl in the early days. Until the broadcast of “July and Ansheng”, many viewers thought that the roles of her and Ma Sichun should be Interchangeable, but from “July and Ansheng” to “Young You”, Zhou Dongyu proved that she can play more complicated roles. In the past, Zhang Zhehan was mostly a tough guy and a sporty man, but in “Actors Please Take Your Place”, director Chen Kaige believes that his eyes can actually be charming and passionate, and the performance is fragile. The screenwriter in the current broadcast of “Shanhe Ling” also recognized He fits well with the “innocent and compassionate” and “gentle” male protagonist Zhou Zishu.
“I think her acting is relatively wide,” a casting director told Dumou. Zhang Xiaofei’s “mother” cognition is more a recognition of her own gentle, kind, simple and clean qualities, not very good at it. Restrict her play path, “In high-quality film and television projects with period themes, comedy themes, and family themes, the roles of Tsing Yi are more suitable for her.”
In the issue of “I Am an Actor” on which Zhang Xiaofei boarded, when his mentor Xu Zheng talked about his experience of starring in “Spring Bright Pig Bajie”, he also mentioned that he was labelled as “Pig Bajie” for a long time after that. “: “From the very beginning, I refused to be called Zhu Bajie. In the end, I can say very directly that I am Zhu Bajie. There is a very long process. When your abilities have matured, you will have this opportunity. You will let others see you.”
Perhaps Zhang Xiaofei is in this “process”, seeking a second chance to be “seen” after this unrepeatable popularity.
At present, Zhang Xiaofei is still at the center of traffic. No one can predict what the “Li Huanying” filter isHow long can it last, but the audience and the market will always welcome the appearance of good actors who were previously unknown.
I hope this “Purple Microstar” will be brighter for a longer time.