In the hundreds of billions of skin care products market, new domestic brands are on the rise.
It was learned that the skincare brand “Yan Xiaosheng” received angel round financing from Cambrian Ventures. Vincent, the founder of Yan Xiaosheng, told that this round of funds will be used for core product research and development, marketing promotion and channel construction.
The skin care product market is a prominent representative of the “beautiful economy”. In recent years, with the rise of new channels such as Xiaohongshu, Douyin, Kuaishou, Station B, etc., skin care products have been given a richer and more professional expression. With Internet celebrity KOL planting grass, channel transparency trend, and live broadcast economy booming, the skin care product market has set off a new trend of “component party“.
Yan Xiaosheng is a cutting-edge skin care brand. It is not a “composition party” or an Internet celebrity brand following the trend, but is positioned at the complex ability of appearance and efficacy, from consumers’ “seeing”, “buying”, “using” and ” “Repurchase sharing” and other comprehensive links to optimize skin care experience.
The functional skin care market itself has high growth potential. According to forecasts, by 2030, the scale of China’s dermatological skin care market will be close to 130 billion yuan, and the penetration rate of skin care products will exceed 20%. , Japan and other more mature skin care products market experience, Chinese functional skin care products are expected to be born local super brands. Prior to this, the beauty field has included quite representative brands such as Perfect Diary and Huaxizi, and their rapid success is due to the continuous improvement of product capabilities and the beauty of matching the market. Value design.
Vincent, the founder, told that there are few new brands in the skincare market in China that have supply chain, design, and R&D capabilities. Most of the outstanding ones are to achieve the ultimate in one of them, and Yan Xiaosheng It is committed to the combination of the three, based on the international scientific formula, the design ability with outstanding appearance from the inside to the outside, and the top supply chain at home and abroad. Resources to meet the comprehensive needs of generation Z consumers for the safety, effectiveness, and aesthetics of high-quality skin care products.
It is reported that Yan Xiaosheng has strong scientific research strength. The brand research and development center brings together top domestic and foreign research and development experts, including medicine, fine chemical engineering, biochemistry, microbiology, analytical chemistry, pharmacology, processing and packaging technology and other fields. It is composed of R&D scientific and technical personnel, and at the same time cooperates with more than 100 outstanding young and middle-aged dermatologists to promote the transformation of the skin care industry based on academic research results.
Vincent stated that every product of Yan Xiaosheng has been confirmed by clinically experienced dermatologists, laboratory medical tests, and users. For example, products developed for sensitive skin and acne-prone skin have passed at least 3 monthsThe above test has been adjusted several times to the distribution ratio. In terms of supply chain, Yan Xiaosheng carefully selects upstream factories for in-depth cooperation. The raw materials used are all directly supplied by the world’s top 500 raw material companies to ensure affordable skin care products with both beauty and efficacy.
It is reported that in terms of team, Yan Xiaosheng’s founder team has more than 20 years of professional background in R&D and innovation market of world-renowned medical, beauty, and skin care brands. The young management has extensive experience in the operation of beauty and health products, and has extensive experience in market operations, category optimization, and quality control. At the same time, they have unique insights into the aesthetics of e-commerce and rich reserve design resources.
Investor’s View
Guimeiyan, managing director of Cambrian Ventures, the investor in this round, said that the purchasing power and channel differentiation of Generation Z consumers have laid the foundation for the rise of new brands. Nowadays, online channels continue to iterate and offline channels have become the main area of influence. Due to stronger and faster market feedback, the innovation of new domestic products and new brands has more advantages. Perfect Diary and Huaxizi are the main representatives of the beauty industry. . In the hundreds of billions of skin care products market, cutting-edge domestic brands are also emerging. Starting this year, over-proclaimed non-professional brands will continue to be shuffled and eliminated by the market under the regulation of policies, and there is a great opportunity for brands with cost-effective products. In this context, Yan Xiaosheng was born. Cambrian Ventures believes that Yan Xiaosheng’s team can create a sufficiently influential skin care brand in the field of functional skin care.